FOR TECHNOLOGY & TELECOMS CEOs
GTM Strategic Growth Blueprint
The bet is sound. Now build the execution plan. A 30-day engagement to translate a validated commercial bet into a 12-month GTM roadmap your team can run.
Execution Plan
Serving PE-Backed and Founder-Led Technology Companies Across North America & EMEA.
Owned GTM Decisions Across £1.8bn-£12bn Technology P&Ls
Pattern Recognition from High-Stakes, Irreversible Commerecial Bets
Engaged Before Capital, Hires, or GTM Commitments
Who Delivers This
I help founders build clear, confident, leadership-level GTM engines that convert in cold markets.
- former Chief Product & Markting Officer, Equifax
- former Global General Manager, Commercial Growth, Vodafone
- former General Manager, Commercial Growth & Revenue, Telefonica
- former Vice President Marketing, Symantec
- former Vice President Marketing & Analytics, Staples
- London Business School MBA
- Owned GTM Decisions Across £1.8bn-£12bn Technology P&Ls
- Board Advisor & Operating Partner to PE-Backed SaaS, Cyber, Fintech, Telecom & IoT Scale-Ups
THE $19,000 APPLIED GTM STRATEGY FOR B2B TECH
(approximately £15,000)
A complete 12-Month GTM strategy — built with you & your leadership team, not thrown over a wall.
You get:
- Leadership GTM workshop: Clarify priorities. Align narratives. Fix blind spots.
- Competitor & market intelligence: See what buyers really see.
- ICP segmentation: Focus on the 5–10% of the market most likely to buy.
- Positioning & messaging architecture: Sharp, direct, differentiated.
- GTM motions for 2026: Outbound, ABM, product-led, partner-led — tailored to your business.
- A 12-month commercial roadmap: Clear direction. Clear execution.
How We Build Your GTM Strategy
(Not a deck. Not a template. A leadership-embedded process.)
Most GTM strategies fail before they start. Not because the thinking was wrong, but because the leadership team wasn’t in the room when the thinking happened. They inherited a strategy, they didn’t build one. That’s why ownership never transferred. That’s why execution stalled. That’s why you’re reading this page.
This process is different. I work directly with you and your leadership team across 8 structured stages, not to hand you a plan, but to build one with you—so everyone believes it, owns it, and executes it.
Ready to Build Your GTM Strategy?
The 8-Stage Process
Stage 1
Leadership Team Self-Assessment The Mirror
Every leader in your team completes a confidential questionnaire. Not ratings. Not scales. Completion exercises that surface what people think but don’t say.
We discover whether your team shares the same reality—before we put them in the same room.
Stage 2
CEO Deep-Dive Interview The Confession
A 2-3 hour conversation.
Not to extract information.
To create the conditions where you can finally say the things you haven’t said to your board, your team, or yourself.
This is where clarity begins.
Stage 3
Leadership Workshop The Alignment
A full day with you and your leadership team.
We don’t do comfortable offsites. We don’t let extroverts dominate. We don’t produce lists that never get actioned.
We surface disagreements. We resolve them. We leave with decisions—not intentions.
Stage 4
Competitor Intelligence Review The Battlefield
You can’t differentiate until you understand what you’re differentiating from.
We analyse positioning, pricing, sales motions, and narrative strategies across your competitive set.
You’ll see your market the way buyers see it.
Stage 5
Prospect Voice Interviews The Truth
3-5 interviews with real buyers in your market.
We uncover buying triggers. Evaluation criteria. Decision factors. What makes them trust. What makes them hesitate.
Your customers will tell you exactly how to sell to them.
Most companies never ask.
Stage 6
Synthesis & Draft Plan The Architecture
Company insights. Competitor intelligence. Customer truth.
We synthesise everything into a complete GTM strategy:
→ ICP segmentation → Positioning & messaging architecture → GTM motions → 12-month commercial roadmap → Measurement framework
This isn’t a report. It’s a commercial operating system.
Stage 7
80% Draft Review The Stress Test
We present the strategy to you & your leadership team as deliberately incomplete.
Why?
Because ownership comes from contribution, not presentation.
Your leadership team shapes the final 20%. That’s how commitment happens.
Stage 8
Final Plan Delivery The Covenant
The complete strategy. Presented. Discussed. Agreed.
And then something most consultants skip:
The Commitment Ceremony.
Each leader states—publicly, to their peers—what they commit to executing.
This isn’t symbolic.
Public commitment creates accountability that private agreement never can.
Why This Process Works
It embeds your leadership team from day one.
They’re not reviewing a GTM strategy someone else wrote.
They’re building it. Together. With senior guidance.
The output is a document.
The outcome is a leadership team pulling in the same direction.
That’s worth more than any GTM strategy.
100% Risk-Free Guarantee
Trusted by C-Suite Leaders in Global Tech
Former C-suite leaders and P&L owners who’ve worked with Michael under real commercial pressure.
FAQs
Agencies execute campaigns. I provide strategic leadership, competitive intelligence, and GTM alignment at the C-suite level across the domains of product, pricing, positioning, sales and customer success.
Primarily 3M-100M tech & telecom companies with 20-800 employees.
Diagnostic assessments can begin within 5-7 days of agreement.
