How Your Competitors Are Really Pricing, Bundling & Winning Enterprise Deals
TechGrowth’s Competitive Deal Playbook gives you real-world intelligence — not theory, not guesswork.
Built from live proposals, procurement insight, and verified sentiment data, it shows exactly how your rivals are selling right now.
What's Inside the Competitive Deal Playbook
Deal-Ready Pricing Intelligence
See actual pricing frameworks, quote patterns, and discount structures across major enterprise deals.
Bundling & Packaging Tactics
Understand how competitors position and combine offers to win renewals, upsell accounts, and protect margin.
Sales Motion & GTM Clarity
Track competitor positioning, message shifts, and sales playbooks through field intel and analyst validation.
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Our analysts combine:
- Customer Sentiment: Extracted from G2, Capterra, and verified user feedback
- Sales Positioning: From LinkedIn Sales Navigator and GTM motion tracking
- Pricing Signals: Based on public pricing tiers, custom quote requests, and captured proposals
- Analyst Reviewed: Synthesized into clear, strategic intelligence leaders can act on
Access the Competitive Deal Playbook
Decision-grade intelligence
Available Industry Editions
Choose your vertical to access this month’s intelligence:
SaaS
Cybersecurity
Cloud
Telecom
Fintech
Built for Revenue, Pricing, and Strategy Leaders
Whether you’re defending a deal, reviewing pricing strategy, or planning your next GTM move — this playbook equips you with:
Competitor pricing benchmarks
Deal-by-deal tactical foresight
Analyst-validated insight, delivered monthly