Decision-Grade GTM Intelligence for Technology CEOs
Most growth failures aren’t execution failures.
They’re decisions made without diligence.
At TechGrowth Insights, we help B2B technology CEOs apply GTM decision due diligence before committing capital, headcount, or credibility to high-stakes commercial decisions.
Start here:
The GTM Verdict — a 14-day diligence engagement delivering a board-ready verdict:
Fixed fee
14 days
When This Matters
Technology CEOs come to us when they’re facing decisions like:
These aren’t strategy questions. They’re commercial bets.
And once placed, they're hard to unwind — burning two quarters of capital, credibility, and momentum before you can course-correct.
The GTM Verdict exists because the decisions that matter most deserve the same rigour boards apply to acquisitions.
The GTM Verdict
A short, CEO-only engagement that applies GTM decision due diligence to a single high-stakes decision — producing a clear, board-ready verdict:
| What You Get | What It Delivers |
|---|---|
| The Diligence Interview | 90 minutes isolating what must be true for this decision to work |
| The GTM Pressure Test | Your decision stress-tested across 5 GTM domains and 7 investment filters |
| The Verdict Readout | A board-ready document with GO, HOLD, or STOP — and the reasoning behind it |
What This Is — and Isn't
✕ This is not:
- A marketing agency looking for retainers
- A generic strategy consultant scoping broad mandates
- A fractional CMO seeking an embedded role
- An execution partner looking to expand scope
✓ This is:
- Pre-commitment GTM due diligence
- Commercial intelligence grounded in real deals
- Structured judgement under uncertainty
- Work you can defend to a board
If you’re looking for someone to validate a decision you’ve already made, we’re not the right fit.
If you want scrutiny before commitment, keep reading.
How CEOs Work With TechGrowth Insights
We operate across three distinct decision moments:
1. Before you commit
The GTM Verdict
Should you place this bet at all?
A 14-day diligence engagement that pressure-tests a single decision and delivers a board-ready verdict: GO, HOLD, or STOP.
This is where most CEOs start.
Find out more →2. After a GO verdict
GTM Planning & Growth Sprints
You know what to do. Now you need how — without increasing risk.
- → GTM Planning Sprint (30 days) — positioning, pricing, sales motion, metrics
- → GTM Growth Sprint (90 days) — execution through pipeline, conversion, scaling
Invitation-only. Offered after a GTM Verdict confirms fit.
Find out more →3. When evidence is missing
Competitive Intelligence Engagements
Understand what competitors actually do — not what they claim.
Custom intelligence engagements for CEOs, investors, and advisors who need decision-grade evidence before committing.
Standalone or integrated with The GTM Verdict.
Find out more →Each stage is bounded.
Each engagement ends cleanly.
Nothing escalates unless the verdict justifies it.
The Intelligence Behind The Verdict
Every verdict is grounded in commercial intelligence, not theory.
TechGrowth Insights produces ongoing, decision-grade research used by CEOs, boards, and investors to understand what actually works in real GTM environments.
Our Competitive Edge Intelligence Series:
| Report | What it covers |
|---|---|
|
The Competitive Deal Playbook |
How competitors really sell, price, and position — verified proposals, not public claims |
|
The Competitive Product Roadmap |
Where markets are moving, which motions are emerging, what's breaking first |
|
The Investment Risk Radar |
Early warning signals on pricing pressure, churn risk, and failed expansion patterns |
Published monthly across SaaS, Cybersecurity, Cloud, Fintech, and Telecoms.
Trusted by 2,000+ executives and investors
These reports aren't marketing content. They're the evidence base behind our diligence work.
Choose your industry edition and access this quarter’s analyst-validated reports.
The Competitive Deal Playbook
See how competitors price and bundle to win deals. Built from verified proposals, sentiment data, and analyst review.
Select your edition to get started:
The Methodology Behind The Verdict
Michael Williamson
GTM Growth Leader
The experience base:
- Chief Product & Marketing Officer, Equifax
- Global GM Commercial Growth, Vodafone
- GM Commercial Growth & Revenue, Telefonica
- VP Marketing, Symantec
- London Business School MBA
- GTM decisions owned across £1.8bn–£12bn P&Ls
- Board Advisor & Operating Partner to PE-Backed SaaS, Cyber, Fintech, Telecom & IoT Scale-Ups
This isn’t advisory from the sidelines. It’s a methodology extracted from operating in the seat where decisions get made — and outcomes get measured.
From Leaders Who've Operated at This Level
Former C-suite leaders and P&L owners who’ve worked with Michael under real commercial pressure.
The GTM Verdict Is For Technology CEOs
✓ This is for you if:
- You're a B2B technology CEO (3m–25m revenue)
- You're facing a specific, consequential commercial decision
- You want structured GTM due diligence, not reassurance
- You're willing to hear "don't do it" if that's the truth
- You need something board-ready, not back-of-napkin
✕ This is not for you if:
- You want execution help (marketing, sales, operations)
- You're pre-revenue or still searching for PMF
- The decision has already been made
- You want someone to validate what you've already decided
- You're looking for ongoing advisory, not a point-in-time verdict
Facing a GTM Decision You Can't Afford to Get Wrong?
£2,500 / $3,500 · Fixed fee · 14 days · Risk-free guarantee
On the intro call, we'll do two things:
Define your decision
precisely
Confirm whether The GTM Verdict is the
right fit
If it’s not a fit, I’ll tell you directly. No pitch, no pressure.
Book a Video Call Directly
Using the online calendar here to book a video call directly.
Latest Insights
The GTM Assumptions That Quietly Kill Otherwise Sensible Deals (And why they’re usually invisible at the moment they matter most)
In 2026, growth isn’t constrained by ideas — it’s constrained by bad GTM decisions made
The GTM Decision Risk Lens
In 2026, growth isn’t constrained by ideas — it’s constrained by bad GTM decisions made
The GTM Decision Risk Lens: How Tech CEOs Should Make Commercial Decisions in 2026
In 2026, growth isn’t constrained by ideas — it’s constrained by bad GTM decisions made
6 Hiring Decisions That Define Your Next 12 Months
If you’re a $5–$50m B2B technology CEO, hiring in 2026 isn’t a people decision —