The Lead-to-Order Benchmark
B2B SaaS Edition · Q2 2026
14 pages. 55 data points. The first benchmark that shows where B2B SaaS companies between £5M and £50M ARR score across all six dimensions of the revenue process — from first signal to closed deal to renewal. Read it in 20 minutes. Score yourself in 10.
Opens in a new tab · PDF · 14 pages · Free
Scored below 20 out of 30?
Email your six scores to Michael with the subject line 'L2O Self-Assessment'. Within 48 hours you'll get a free Dimension Dependency Brief. It tells you which dimension is dragging the rest down — and whether the root cause is something you can fix yourself or something that needs a deeper look.
Score each of 6 dimensions 1–5 on page 12
The report shows where companies like yours score.
The assessment shows what it's costing yours.
The benchmark gives you the sector picture. The Structural Assessment uses your own data — your conversion rates, your retention, your pricing — and tells you exactly what each gap is costing you, in pounds, per quarter.
This Report (Free)
What you just downloadedThe Structural Assessment (£3,950)
Your company, specificallyStructural Assessment
Five working days. Fixed fee. No data room needed. No system access. One structured conversation, then Michael does the rest.
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"The report tells you where the sector stands. The assessment tells you what it's costing your company — and what to fix first."— Michael Williamson · TechGrowth Insights
25 years building and fixing revenue processes at O2, Vodafone, Symantec, Equifax and Staples. Maximum P&L under direct accountability: £12bn. Not an analyst. An operator who's sat in the seat where the revenue architecture had to work.
See the Structural Assessment →Michael Williamson
25 years of P&L accountability at O2, Vodafone, Symantec, Equifax and Helvar. Operator, not analyst. The assessment is built on pattern recognition from the inside — not a consulting framework.