The Lead-to-Order Benchmark
Telecoms & IoT Edition · Q2 2026
14 pages. 55 data points. The first benchmark built for telecoms and IoT sales motions — not generic SaaS. You'll see your channel vs direct conversion, forecast variance, device-based pricing advantage and partner quality compared against 700+ telecoms and connectivity companies. Read it in 20 minutes. Score yourself in 10.
Opens in a new tab · PDF · 14 pages · Free
Scored below 20 out of 30?
Email your six scores to Michael with the subject line 'L2O Self-Assessment — Telecoms'. Within 48 hours you'll get a free Dimension Dependency Brief. It tells you which dimension is dragging the rest down — and whether it's something you can fix yourself or something that needs a deeper look.
Score each of 6 dimensions 1–5 on page 12
The report shows where telecoms companies score.
The assessment shows what it's costing yours.
The benchmark gives you the sector picture. The Structural Assessment uses your own data — your channel conversion, your forecast variance, your partner quality — and tells you exactly what each gap is costing you, in pounds, per quarter.
This Report (Free)
What you just downloadedThe Structural Assessment (£3,950)
Your company, specificallyStructural Assessment
Five working days. Fixed fee. No data room needed. No system access. One structured conversation, then Michael does the rest.
See the Structural Assessment →
Starts with a short call. No fee until you decide to proceed.
"The report tells you where the sector stands. The assessment tells you what it's costing your company — and what to fix first."— Michael Williamson · TechGrowth Insights
25 years building and fixing revenue processes at O2, Vodafone, Symantec, Equifax and Staples. Maximum P&L under direct accountability: £12bn. Not an analyst. An operator who's sat in the seat where the revenue architecture had to work.
See the Structural Assessment →Michael Williamson
25 years of P&L accountability at O2, Vodafone, Symantec, Equifax and Helvar. Operator, not analyst. The assessment is built on pattern recognition from the inside — not a consulting framework.