Your call with Michael Williamson is confirmed.

Check your email for the calendar invitation and dial-in details.

If anything changes, reply to your calendar invitation to reschedule.

What to Expect

A direct conversation. Not a sales call.

This is a 15-minute call to understand your situation and confirm whether the Lead-to-Order Diagnostic — the entry point to Commercial-First CRM Transformation — is the right fit. You will leave with clarity, including a direct answer if it is not the right engagement.

The conversation covers

✓The revenue pressure or structural situation you are navigating right now
✓Whether the Lead-to-Order Diagnostic is the right fit for your stage and sector
✓What you would need to provide and how the process works
✓A clear next step — including "this is not the right engagement" if that is the honest answer

This is not

✕A sales pitch or a generic discovery call
✕A conversation with a junior member of staff
✕An obligation to proceed with anything
✕A long process before you know if this is right for you

Who You Will Speak With

Michael Williamson Commercial Lead, CRM Transformation

You will speak directly with me. You will leave with clarity.

I spent 25 years running revenue functions at six enterprises with cumulative revenue accountability of £24 billion. The largest P&L I directly governed was £12 billion. Lead-to-Order Architecture is the proprietary method I built from that operating record — not from advising around it.

O2 Vodafone Symantec Staples Equifax Helvar

Chief Product & Marketing Officer — Equifax
Global GM Commercial Growth — Vodafone
GM Commercial Growth & Revenue — O2
VP Marketing — Symantec
£24 billion cumulative revenue accountability · £12 billion largest P&L · London Business School MBA

Before Your Call

No preparation required.

Just bring the situation you are thinking through. If you want to share background materials in advance, you are welcome to.

Optional

Send background materials in advance

If you want Michael to review anything before the call — a deck, a pipeline report, a board brief — email it to michael.williamson@techgrowthinsights.com

If you need to reschedule

Reply to your calendar invitation

If anything changes, simply reply to the calendar invitation you received. There is no rescheduling fee and no obligation. Propose a new time that works for you.

While You Wait

Find out where your sector stands on the L2O Index.

Download the free sector benchmark for your technology subsector. See how companies at your stage and in your sector score across all six Lead-to-Order dimensions — before your call with Michael.

B2B SaaS