Build the Right Products. Launch at the Right Time. With Evidence You Can Defend.
Every product decision is a bet. You’re betting on which features to build, when to launch, and how the market will respond. But most roadmaps are built on assumptions.
At TechGrowth Insights, we provide primary research competitive intelligence that gives product leaders clear, current, defensible answers.
See Their Actual Proposals — Not Just Public Pricing
Hear What Their Former Execs Won’t Say Publicly
Built by a Team That’s Won $30B in Competitive Deals
The Pressure on Product Leaders
- Securing approvals. Boards and execs demand hard evidence before they sign off on major roadmap investments.
- Prioritising features. Resources are limited. Building the wrong thing wastes months and millions.
- Timing launches. Mistimed releases miss market windows and hand rivals the advantage.
- Proving differentiation. Customers and sales teams expect product teams to know exactly how they compare against competitors.
Trigger point: You can’t afford to build blind. Every roadmap decision needs defensible competitive intelligence behind it.
Why Current Approaches Fail
- Analyst reports → Backward-looking, generalised, not tailored to your product category.
- Customer feedback → Limited to what you already sell, doesn’t reveal competitor roadmaps.
- Desk research → Captures claims, not delivery. Misses adoption and pricing realities.
- Internal sales notes → Useful anecdotes, but fragmented and non-defensible.
Result: Roadmaps are presented with caveats — and approvals are delayed or denied.
The TechGrowth Advantage
We deliver primary research CI designed for product leaders:
- Informed-source interviews with recent buyers, evaluators, and ex-competitor staff
- Launch monitoring to track adoption, performance, and customer sentiment
- Roadmap signals from hiring trends, partner activity, and insider conversations
- Confidence scoring so every claim stands up to executive challenge
Outputs are built for roadmap decks, board cases, and go-to-market alignment.
Our core process
Over the last 10 years, we have crafted the “INTEL” framework to deliver superior, actionable competitive intelligence so that you can build & execute strategies that actually win.
Portfolio
Packages for Product Leaders
Sales Intel: Mystery Shopping Your Competitors
Clarity on what competitors sell today.
- Deep dive into competitor product packaging, feature sets, and pricing
- Shows how features are positioned in RFPs and evaluations
- Helps product teams refine positioning, close immediate feature gaps, and win head-to-head comparisons
What You Receive:
- Real proposals from your clients' competitors
- Side-by-side comparison of offerings
- Expert session to improve your approach
Insider Intel: Former Employee Intelligence
Foresight into how launches are performing – and what’s coming next
- Ex-executive and partner interviews, triangulated with buyer feedback
- Identifies roadmap signals, feature timing, and bundling strategies
- Tracks real-world adoption and performance of recent launches
- Helps leaders time releases, prioritise development, and avoid costly missteps
What You Receive:
- In-depth report from insider interviews
- Answers to your specific questions
- Clear guidance on what to do next
Best For:
- Deep competitive insight
- Understanding the real performance of their products
- Understanding their future product launches
Complete I.N.T.E.L.
An embedded intelligence engine for product leadership.
- End-to-end coverage of competitor products: current offerings, upcoming launches, adoption results
- Deliverables: roadmap intelligence reports, counter-positioning playbooks, product strategy maps, and enablement support
- Equips teams to sustain competitive advantage across multiple release cycles
What You Receive:
- Full I.N.T.E.L. Framework: Investigate, Network, Target, Execute, Leverage
- B2B mystery shopping + ex-employee interviews + strategic playbooks
- Team training and a “beat-them” toolkit
- Delivered in 10–12 weeks for immediate strategic impact
Outcomes You Can Expect
- Secure approvals. Present roadmaps backed by defensible competitor evidence.
- Prioritise with confidence. Invest in features that neutralise competitor strengths and exploit gaps.
- Time launches effectively. Release products when they’ll have maximum impact.
- Protect market share. Stay ahead of competitor launches and repositioning.
- Build board credibility. Demonstrate that product strategy is grounded in live intelligence, not assumptions.
Why Leaders Trust Us
Know What Your Competitors Will Launch — Before They Announce It
It’s free. It’s fast. And it’s frighteningly accurate.
The Competitive Product Roadmap reveals what your rivals are building right now — drawn from live R&D, hiring, and release data across SaaS, Cybersecurity, Cloud, Fintech, and Telecom.
Free monthly intelligence for product leaders who build to win — not chase.
Your Next Step
If you’re preparing a roadmap, defending a product case, or planning your next launch, don’t rely on guesswork. Put primary research CI behind your strategy.
Frequently Asked Questions
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