About Michael Williamson

Operator. Strategist. Growth architect.

25+ years leading technology businesses through growth, transformation and value creation — from global enterprises to the MSPs and ISVs TechGrowth works with today. Most growth advisers study growth. I have run it.

Michael Williamson — Founder, TechGrowth Strategy & Insights
Michael Williamson, MBA (London) Founder, TechGrowth Strategy & Insights
25+ years leading growth across global technology businesses
Vodafone
O2
Equifax
Symantec
Staples
Helvar
The Origin

Why these frameworks exist.

For more than two decades I led commercial and growth functions inside global technology businesses — Vodafone, O2, Symantec, Equifax, Staples and Helvar — with cumulative revenue accountability of £24 billion and a largest single P&L of £12 billion. I added more than 15 million customers and over £1.1 billion of additional annual revenue across those roles.

For the last eight years I have worked closely with MSPs, ISVs and growth-stage technology firms. The same patterns became impossible to ignore. Some firms grew consistently. Others stayed stuck despite strong technology and capable people. The difference was rarely technical capability. The difference was structure.

TechGrowth was built to capture those patterns and turn them into repeatable growth systems — practical frameworks designed specifically for MSPs and ISVs. Not theory. Not generic consulting. Technology-sector pattern recognition, turned into growth infrastructure.

Technology businesses do not scale through effort alone. They scale through structure.

“I built the frameworks because I needed them. Every time I walked into a growth problem, the same constraints were missing a structure. So I built one — and codified it into a system any MSP or ISV can run.”

  • 25+ years of P&L accountability in global technology businesses
  • £24 billion cumulative revenue accountability across six enterprises
  • £12 billion largest single P&L governed
  • 15M+ customers added · £1.1bn additional annual revenue
  • 8 years specialising in MSP, ISV and growth-stage technology firms
  • London Business School MBA · Kingston MA Marketing (Distinction)
Operating history

The companies that built the method.

The TechGrowth frameworks are not derived from textbooks. They are extracted from 25 years of running and governing growth in the seat where decisions are made and outcomes are measured.

VodafoneGM, Global Commercial Growth

Ran customer acquisition and commercial performance across 30 markets and £12bn in revenue. Operating growth at this scale is where the patterns behind every TechGrowth framework were first learned.

O2 / TelefónicaGM, Pay & Go Business Unit

Full P&L ownership of a £1.8bn consumer business. Took O2 to the UK’s largest pay-as-you-go provider and lifted profit contribution to £1.1bn — growth built on structure, not effort.

Symantec / NortonVP Marketing, EMEA

Scaled a subscription software business across EMEA: 8 straight quarters of growth, market share to 52%, and a pivot to digital revenue. The same recurring-revenue mechanics every ISV needs to master.

EquifaxChief Product & Marketing Officer

Led product, pricing and go-to-market across Europe, launching machine-learning data services that won major B2B accounts. Board-level accountability for commercial performance in a data business.

StaplesVP Marketing & Analytics, Europe

Ran the commercial engine across 19 countries and a multi-billion revenue base, building the analytics, CRM and digital architecture that scaled revenue — the discipline behind structured growth.

HelvarChief Product & Marketing Officer

Built the international growth function for a specialist IoT technology firm from scratch: cut cost-per-lead 60% and grew pipeline 180%. The founder-led growth ceiling, solved with structure.

The credentials in numbers

Numbers from the seat — not the sideline.

These come from operating roles with real P&L accountability — not from advising on growth from a distance.

25+Years leading growthIn commercial leadership across global technology businesses
£24bnCumulative revenueAccountability across six enterprises
15M+Customers addedAnd £1.1bn of additional annual revenue delivered
MBALondon Business SchoolPlus an MA in Marketing, awarded with Distinction
The work with MSPs & ISVs

Eight years helping technology businesses grow.

The frameworks are proven in the field. A selection of MSPs, ISVs and growth-stage technology firms TechGrowth has helped grow revenue, sharpen positioning and build enterprise value.

Three-Two-FourMSP · Doubled revenue, £2M to £4M

Rebuilt the positioning and go-to-market engine for this managed services firm. Revenue doubled in 18 months — structured for growth and enterprise value, then realised in a trade sale to Node4.

Principle NetworksMSP · +40% revenue, year on year

Designed and ran the account-based growth and demand programmes that lifted revenue 40% year on year for this managed network and connectivity provider.

Social Value PortalISV · Series A to Series B

Strengthened the go-to-market, messaging and demand systems that supported this software vendor through its scale from Series A to Series B.

Openmind NetworksISV · Repositioned for enterprise demand

Repositioned this software vendor into advanced mobile security and messaging, unlocking stronger enterprise and carrier demand.

ebb3MSP · AI & virtual workstation GTM

Built the go-to-market strategy that improved enterprise pipeline velocity for this high-performance computing managed service provider.

AscariiMSP & ISV · Partner-led growth engine

Built the partner marketing and lead-generation systems that drove cloud ERP growth for this SAP and AWS-ecosystem software and services business.

The method, codified

From pattern recognition to a repeatable system.

Everything learned across 25 years and eight years with MSPs and ISVs is captured in one operating model: the Growth-to-Value Flywheel™. Growth is not the end objective. Value creation is.

The signature model

The Growth-to-Value Flywheel

Growth is not the end. Value creation is.

01Growth StrategyDefine where and how the business will grow.
02Revenue PerformanceTurn strategy into a repeatable revenue engine.
Growth to
Value
compounds each turn
03Commercial MaturityTighten the operating model as it scales.
04Enterprise ValueBuild the drivers a buyer pays a premium for.
05Capital ReadinessReady the business for investment or exit.

Capital readiness funds the next stage of growth — and the cycle repeats.

Work with the operator

Put 25 years of operator experience to work on your growth.

A Growth Review applies the frameworks behind TechGrowth to your business: where you sit today, the constraint holding you back, and what removing it is worth in revenue and enterprise value.