Price Realisation Benchmarks: $5M–$50M SaaS (2026)
Median realisation: 84% of list. Top quartile: 93%. At $15M ARR, 84% = $2.4M annual
Median realisation: 84% of list. Top quartile: 93%. At $15M ARR, 84% = $2.4M annual
Raw coverage: 3.4x. Weighted: 1.8x. The gap is 1.6x of phantom pipeline. Apply these stage
Every benchmark you use is probably wrong — sourced from reports mixing $2M startups with
Capital deployed. Headcount doubled. Revenue grew 18%. The plan said 65%. Here are the 6
The $8M–$15M stall is not a sales problem. It is 5 structural constraints nobody is
Enterprise is not bigger mid-market. It breaks differently. 7 architecture failures nobody budgets for in
25–30 hours per week on revenue functions. That is not leadership. It is a process
Sophisticated boards expect 5 revenue metrics. Most $5M–$50M CROs cannot produce one. The gap is
Every failure was invisible while the VP was in the chair. The departure did not
Logo retention: 91%. NRR: 104%. NPS: 52. The board sees health. The structural reality: expansion