How One Intelligence Report Changed Everything
The £50M Deal That Almost Got Away.
When a European software leader was 48 hours from losing their biggest opportunity ever, our intelligence flipped the game.
✓ Competitor’s Actual Pricing & Proposals
✓ Learn Secrets From Their Ex-Employees
✓ 30 Years Winning Against Competitors
Facing the Impossible
The Challenge:
£50M contract up for renewal
Aggressive competitor promising “40% savings”
Client ready to switch
48 hours to final decision
The Stakes:
Largest deal in company history
20% of annual revenue
100+ jobs depending on it
Market leadership position at risk
What They Knew:
Competitor was cheaper
Client seemed decided
Traditional tactics weren’t working
Time was running out
What They Didn’t Know:
Everything that mattered
Day 1: Quick Strike Activated
- Emergency call at 4 PM
- Intelligence gathering started by 6 PM
- Mystery shopping initiated immediately
Day 11: The Discoveries
- Competitor's "40% savings" had hidden costs
- Their implementation typically took 18 months (not 6)
- They'd failed 3 similar projects recently
- Their lead developer team just quit
Day 18: Armed with Truth
- Complete intelligence report delivered
- Clear talking points prepared
- Confidence completely transformed
Before Intelligence
- "We're more expensive but better"
- Defending their position
- Hoping for the best
- Team stressed and worried
After Intelligence
- "Here's what 40% savings really costs"
- Attacking competitor weaknesses
- Knowing they'd win
- Team confident and prepared
15 Minutes That Mattered
What Our Client Said:
- "We understand you're considering alternatives..."
- "You should know their 18-month implementation means..."
- "Three companies like yours discovered..."
- "The real cost includes..."
What the Customer Realised:
- The "savings" would cost them millions
- The risk was bigger than the reward
- They were about to make a mistake
- Their current partner understood the market better
The Result:
- Contract renewed in 24 hours
- Expanded by £10M
- 5-year extension instead of 3
- Competitor locked out completely
The Numbers
ROI That Speaks for Itself
Investment in Intelligence: £5,500
Direct Returns:
- Contract saved: £50M
- Contract expansion: £10M
- Extended timeline: 2 extra years
Indirect Returns:
- Competitor reputation damaged
- Team confidence restored
- Market position strengthened
- Reference client secured
Total ROI: 10,909x
The Deeper Impact
For Leadership:
- "We'll never compete blind again"
- Intelligence now part of every major bid
- Quarterly competitor tracking implemented
- Board impressed by strategic approach
For Sales Team:
- Win rate increased 35%
- Average deal size up 20%
- Confidence completely transformed
- Now they always know more
For the Company:
- Market leader position secured
- Stock price increased 15%
- Competitors now play defence
- Intelligence-driven culture
"We were 48 hours from disaster. TechGrowth's intelligence didn't just save the deal – it transformed how we compete. That £5,500 investment has returned millions, but more importantly, it taught us that knowledge truly is power. We now use TechGrowth for every strategic decision."
Speed
Most consultants take 3-6 months. Our timeline is 18 days. Because urgency is real.
Sources
Not Google searches. Real mystery shopping. Former employee insights. Current market intelligence.
Clarity
No 200-page reports. Clear action points. Ready-to-use insights. Confidence to win.
Time Is Everything
- Deals are won and lost quickly
- Intelligence must be fast
- 72 hours can change everything
Details Matter
- "40% savings" was a lie
- Implementation timeline was triple
- Hidden costs everywhere
- Truth wins deals
Confidence Wins
- Knowing beats guessing
- Facts beat features
- Intelligence beats hope
- Preparation beats prayer
Could This Be You?
✓ Competing against aggressive pricing
✓ Facing a must-win opportunity
✓ Losing deals you should win
✓ Making strategic decisions
✓ Entering new markets
✓ Defending key accounts
If any apply, you need intelligence.
Urgent Situation?
Quick Strike in 18 days
Just like this case
£5, 500 investment
Strategic Planning?
Deep Decode intelligence
6-week comprehensive analysis
£12, 500 investment
Stay Ahead Always?
Quarterly intelligence program
Never be surprised
£15, 000 per quarter
Without Intelligence:
- You're guessing
- Competitors control the narrative
- Deals slip away
- Confidence erodes
With Intelligence:
- You know
- You control the conversation
- Deals expand
- Confidence soars
Urgent Need?
Strategic Planning?
Stay Ahead?
One Final Thought
Be ready with intelligence.