Decision-Grade Competitive Intelligence for Smarter Deals and Stronger Portfolios
When capital is at risk, “market assumptions” aren’t enough.
Whether you’re screening a new investment or scaling an existing portfolio company, you need real, current, defensible intelligence — not a rehash of public sources.
At TechGrowth Insights, we specialise in primary research competitive intelligence that uncovers what competitors actually sell, how they win deals, and where they’re vulnerable. Delivered discreetly, fast, and ready to drop into your investment case or portfolio playbook.
✓ Competitor’s Actual Pricing & Proposals
✓ Learn Secrets From Their Ex-Employees
✓ 30 Years Winning Against Competitors
Why investors partner with us
For Investment Managers (Pre-Deal)
- Deals move fast. You need a validated view of competitive risks before you commit capital.
- Data rooms don’t tell the full story. Target company decks rarely expose competitor roadmaps, deal tactics, or discount patterns.
- Traditional analyst reports are too slow and too generic. You need field intelligence specific to the transaction in front of you.
Trigger point: You can’t afford to base a £20m+ investment on assumptions or outdated desk research.
For Portfolio Managers (Post-Deal)
- Pressure to grow revenue. Boards expect faster scaling and sharper GTM execution.
- Competitors are aggressive. Pricing tactics, enablement plays, and partner incentives are undercutting your companies.
- Management teams are too close. They often lack visibility into competitor weaknesses and future moves.
Trigger point: Your ability to drive portfolio value depends on giving CEOs the real, live competitive playbook they’re up against.
The problem with current intelligence sources
- OSINT / desk research: Good for context, poor on specifics like deal terms or live roadmaps.
- Analyst reports: Generalised and historic, not deal-specific.
- Management anecdotes: Biased and incomplete.
- Customer surveys: Useful, but rarely reveal competitor commercial tactics.
Result: Decisions are made with partial information — and millions are put at risk.
The TechGrowth Advantage
We deliver primary research CI that closes the gap between “market perception” and “market reality.”
- Informed-source interviews: buyers, evaluators, partners, ex-employees
- Artefact capture: anonymised proposals, playbooks, enablement material
- Triangulation & validation: multiple sources confirm critical claims
- Confidence scoring: every finding mapped to documented evidence
Outputs are designed for investment committees, portfolio boards, and operating partners — crisp, defensible, and actionable.
Our core process
Over the last 10 years, we have crafted the “INTEL” framework to deliver superior, actionable competitive intelligence so that you can build & execute strategies that actually win.
Portfolio
What We Offer Investors
Sales Intel: Mystery Shopping Your Target & Their Competitors
Protect late-stage deals and sharpen portfolio sales execution.
- Get their competitor's actual prices and proposals
- They understand why they win (or lose) deals
- Fix gaps in your portfolio company's sales approach
What You Receive:
- Real proposals from your portfolio company's competitors
- Side-by-side comparison of offerings
- Expert session to improve their approach
Insider Intel: Former Employee Intelligence
Inform valuations and portfolio strategy with insider perspective.
- Understand how your target & their competitors really work inside
- Learn about problems before they become public
- Get warnings about their next moves
What You Receive:
- In-depth report from insider interviews
- Answers to your specific questions
- Clear guidance on what to do next
Best For:
- Deep target & competitive insight
- Understanding company culture
- Predicting competitor moves
Complete I.N.T.E.L.
Embed intelligence into your portfolio growth strategy.
- Full strategic clarity on how they & their competitors operate
- Step-by-step system to outmanoeuvre them
- Equip your portfolio teams with the tools and confidence to win
What You Receive:
- Full I.N.T.E.L. Framework: Investigate, Network, Target, Execute, Leverage
- B2B mystery shopping + ex-employee interviews + strategic playbooks
- Team training and a “beat-them” toolkit
- Delivered in 10–12 weeks for immediate strategic impact
Why investors trust TechGrowth Insights
- Faster, sharper, more specific than analyst firms
- Defensible in the IC room: every claim evidence-based and confidence-scored
- Scalable with your needs: from a quick SCOUT to portfolio-wide programs
- Completely discreet: your portfolio teams see you as the provider, not us
Outcomes you can expect
- Pre-deal: Avoid overpaying by exposing competitor weaknesses and threats before term sheets are signed.
- Post-deal: Help portfolio companies win enterprise accounts by countering rival sales plays.
- Board-ready: Replace management anecdotes with verified, confidence-scored evidence.
- Value creation: Accelerate portfolio growth with intelligence that points to clear actions.
Why Leaders Trust Us
Your next step
If you want to base investment decisions and portfolio growth on evidence, not guesswork — start with a free SCOUT Snapshot or book a 20-minute call.
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