The Intelligence-Led Fractional CMO for B2B Technology Companies
Strategic Marketing Leadership Powered by Competitive Intelligence
Cybersecurity • IoT • Telecom • Cloud • Fintech • Fraud • Identity • Infrastructure Tech
When great B2B tech products aren’t generating predictable revenue, you don’t need more marketing. You need intelligence-led GTM leadership.
Not ready for a call?
A 1-page intelligence briefing tailored to your company.
Serving Technology Companies Across North America & EMEA.
$30 Billion in Tech Solutions Sold Across 100+ Countries
30+ Tech Companies Transformed
Average 35% Pipeline Growth Within 4 Months
Is Your Growth Being Limited by These Challenges?
B2B technology companies face market conditions that are more competitive, technical, and rapidly shifting than ever. The symptoms show up fast:
- Pipeline stagnating or becoming unpredictable
- Losing deals to competitors with inferior products
- Weak differentiation in crowded markets
- Marketing activity not translating to revenue
- Sales and marketing misaligned or disconnected
- No clear ICP, value proposition, or GTM strategy
- Technical product value not landing with buyers
- No senior marketing leader — but not ready for a full-time CMO
These are not “marketing problems.” These are strategic growth problems.
And solving them requires a different kind of leadership.
A Different Kind of Fractional CMO
I’m Michael Williamson, founder of TechGrowth Insights, and I bring 30+ years of global executive leadership across cybersecurity, telecom, fintech, and complex B2B markets.
Executive Roles:
- Vice President Marketing, Symantec
- Chief Marketing & Products Officer, Equifax
- General Manager, Vodafone Group
- General Manager, Telefonica
- Vice President Marketing, Staples
Academic Credentials:
- MBA, London Business School
- MA in Marketing
Plus fractional CMO leadership for:
ISVs • MSPs • MSSPs • Cyber vendors • Telecom equipment providers • IoT/Connectivity platforms • Fraud/identity networks • B2B infrastructure providers.
This combination of executive experience, technical fluency, and commercial leadership allows me to translate complex products into clear, compelling, revenue-driving positioning.
What the World's Best Tech Executives Say
Traditional Fractional CMO
Generic frameworks
Marketing-focused
Best practices
Tactics & campaigns
Intelligence-Led CMO (TechGrowth)
Industry-specific expertise
Revenue-focused
Competitive intelligence
Strategic positioning
Intelligence-Led Strategy: Your Competitive Advantage
Unlike most fractional CMOs, I integrate a full competitive intelligence capability into every engagement. This intelligence reveals, with precision, why you are winning or losing deals — and where to act immediately. It’s the difference between hoping for growth… and engineering it.
- Competitor GTM teardowns
- Product and category messaging analysis
- Win/loss intelligence
- Pricing and packaging comparisons
- Roadmap and innovation tracking
- Positioning gap analysis
- Buyer and market perception insights
Why CEOs and CROs Choose Intelligence-Led CMO Leadership
- Anticipate competitor actions
- Win more deals with sharper differentiation
- Build a predictable, scalable GTM engine
- Translate technical value into buyer urgency
- Align sales, marketing, and product
- Create stronger commercial narratives
- Build investor and board confidence
Not ready for a CMO conversation yet? Start here.
- 1 Competitor Move: A concrete insight on how a direct competitor is pricing, positioning, or expanding.
- 1 Market Shift: A near-term change in your sector that will impact pipeline, messaging, or demand.
- 1 GTM Vulnerability: An external diagnostic of where your GTM is leaking revenue or losing deals.
Who it’s for
- CEOs / Founders of B2B tech companies (5M–100M+)
- Operating in cybersecurity, fintech, telecom, cloud, IoT, identity, or infrastructure
- Facing pipeline inconsistency, competitive pressure, or transition
What you need to provide
- Company website
- Industry segment
- Your role
- Top 1–2 competitors (optional)
- Primary commercial priority
No commitment. No sales pitch.
Just clarity — delivered like a high-level CMO would.
How We Work Together
(1) GTM Diagnostic & Opportunity Assessment
£4,500 / $5,500
14 days • 12–16 hours
When companies use this
- Pipeline is inconsistent or declining
- Competitors are winning unexpectedly
- Something feels “off” but no one can articulate what
- Leadership needs clarity before investing in deeper support
Why they need it
Because decisions must be based on evidence, not assumptions. The Diagnostic exposes the real causes of underperformance.
You receive
- GTM and funnel analysis
- ICP and messaging clarity
- Competitive positioning snapshot
- Pipeline and outbound assessment
- 10–15 revenue opportunities
- 30-day action plan
- CEO/CRO executive briefing
Outcome
A clear, data-backed view of what’s working, what’s broken, and what to fix first.
Guarantee
If I don’t uncover 10 commercially meaningful insights, you don’t pay.
(2) Strategic Growth Plan
£9,500 / $12,500
4–5 weeks • 28–40 hours
When companies use this
- After funding (Seed, Series A/B)
- After appointing a new CRO or CEO
- Before entering new markets
- Prior to a major product launch
- When positioning and GTM are unclear
- When strategy exists only in slides, not execution
Why they need it
Because the business requires a board-ready, investor-ready GTM strategy that aligns sales, marketing, and product.
You receive
- ICP segmentation + buyer intelligence
- Category and differentiation strategy
- Messaging and narrative architecture
- GTM model and channel strategy
- Demand generation blueprint
- Team and hiring plan
- 12-month commercial roadmap
Outcome
A complete, unified GTM plan that provides direction, clarity, and measurable milestones.
(3) 90-Day GTM Sprint
£18,000–£25,000 • $20,000–$28,000
12 weeks • 65–90 hours
When companies use this
- They need rapid change
- GTM execution is weak or fragmented
- They must implement the new strategy immediately
- Sales and marketing are out of sync
- Investors are demanding traction
- Entering a new market or repositioning urgently
Why they need it
You receive
- Positioning activation
- Outbound messaging system
- Demand generation architecture
- ABM and campaign foundations
- Sales enablement tools
- Weekly leadership sessions
- KPI dashboards and reporting
Outcome
(4) CMO-as-a-Service Leadership
£12,000–£15,000/month • $15,000–$18,000/month
40–50 hours per month
When companies use this
- They want an ongoing senior marketing leader
- They need continuous GTM direction
- They require competitive intelligence inputs
- Their team needs coaching and discipline
- They want to scale with commercial clarity
Why they need it
Because long-term growth requires sustained leadership — without the cost, risk, or delay of hiring a full-time CMO.
You receive
- Full GTM leadership
- Sales, marketing, and product alignment
- Competitive intelligence insights
- Quarterly planning + OKRs
- Product marketing direction
- Agency + vendor oversight
- Investor and board reporting
Outcome
A high-performing GTM function with the leadership and structure needed for sustained growth.
Most clients see a 35%+ pipeline improvement within four months.
Not Sure Where to Start?
Here’s the rule of thumb:
If growth is unclear → start with the Diagnostic Assessment
If strategy is missing → start with the Strategic Growth Plan
If speed is critical → start with the 90-Day GTM Sprint
If long-term leadership is needed → adopt CMO-as-a-Service
- Every service is standalone.
- Every service solves a different problem.
- Every service moves you closer to predictable growth.
GTM Diagnostic Assessment
Unclear about your growth trajectory? Start here to identify key areas for improvement.
Strategic Growth Plan
Missing a clear strategy? Develop a comprehensive plan to achieve predictable growth.
90-Day GTM Sprint
Need rapid results? Accelerate your growth with focused, short-term initiatives.
CMO-as-a-Service
Require long-term leadership? Gain expert guidance to drive sustainable growth.
Intelligence-Led Fractional CMO Services
Choose the package that matches where you are today.
GTM Diagnostic
Best if growth feels “off” but unclear why. For stalled pipeline, weak differentiation, or inconsistent performance. Get a full GTM health check, 10–15 revenue opportunities, and a 30-day plan.
£4.5k / $5.5k
Strategic Growth Plan
Best if you lack a unified strategy. Ideal after funding, new CRO hires, market entry, or product launches. Build ICP clarity, positioning, messaging, GTM model, and a 12-month roadmap.
£9.5k / $12.5k
90-Day GTM Sprint
Best if you need fast execution. Perfect when sales and marketing misalign, investors want traction, or strategy needs activation now.
£18k–£25k • $20k–$28k
CMO-as-a-Service
Best for ongoing leadership. Provides GTM direction, competitive intelligence, team guidance, and board-ready reporting.
£12k–£15k/mo • $15k–$18k/mo
Ready to Engineer Predictable Growth?
You’re an Ideal Fit If You Are:
- A B2B tech company (5M–100M revenue)
- Operating in cybersecurity, IoT, telecom, fintech, cloud, fraud, identity, or infrastructure
- Founder-led or investor-backed
- Facing competitive pressure or GTM misalignment
- Needing senior leadership without a full-time CMO hire
Let’s Accelerate Your Growth
Book a 30-Minute Discovery Call
Contact:
Michael Williamson
MBA, London Business School
MA Marketing
michael.williamson@techgrowthinsights.com
www.techgrowthinsights.com
LinkedIn
FAQs
Agencies execute campaigns. I provide strategic leadership, competitive intelligence, and GTM alignment at the C-suite level.
Primarily 5M-100M B2B tech & telecom companies with 50-800 employees.
Diagnostic assessments can begin within 5-7 days of agreement.
I’m based in London in the United Kingdom, and I work with technology companies across the UK, Europe, Canada and the US — including many headquartered on the US West Coast. The UK–Pacific overlap (3pm–9pm UK / 7am–1pm PT) fits perfectly with when US leadership teams prefer to handle strategy, KPIs and GTM direction.
Clients get real-time collaboration in their morning, and then wake up the next day to completed analyses, updated dashboards and clear next steps. Instead of slowing things down, the time zone creates a faster operating rhythm — one cycle of progress while you sleep, and another while I do.
Hybrid and globally distributed teams are now the norm in tech, so a UK-based fractional CMO integrates naturally into modern workflows.
We anchor the relationship with one weekly (or bi-weekly) live session during the overlap window. This is where we review performance, align priorities and remove blockers. Everything else is structured asynchronously to maximise clarity and pace.
You receive:
Weekly Loom video briefings
KPI dashboards
Written action plans
Slack/Basecamp/Asana updates
Clear documentation of decisions and dependencies
You send questions during your day; I address them during mine. This creates continuous movement without the noise of constant messaging or calendar overload.
I also travel for strategy days, board sessions and major launch planning whenever needed.
Yes — and often more effective than hiring locally. High-growth cybersecurity, SaaS, telecom, IoT, identity and fintech companies already work across multiple time zones. They value senior leadership that provides clarity, pace and deep market insight.
I’ve led marketing across EMEA for Symantec, Equifax and Staples, and supported multiple US scale-ups, so working with American teams is already second nature. The time-zone structure actually improves speed: you gain strategic direction in your morning, and continuous progress the rest of the day.
This model works best for companies:
Under competitive pressure
Preparing for a major GTM shift or launch
Entering new markets
Needing alignment between sales, marketing and product
It delivers faster decisions, stronger positioning and more predictable pipeline — regardless of geography.