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The Lead-to-Order Benchmark
Portfolio Edition · For Investors · 2026

13 slides. Five subsectors side by side. The first benchmark that tells you which revenue process gaps are fixable post-acquisition — and which ones are just how that market works. Use it in diligence, in the 100-day plan, or when deciding where to deploy capital across your portfolio.

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5 Subsectors compared
6 Dimensions scored
18 DD questions
4 M&A readiness tiers
13 Slides

Three things to do right now

This is how you turn the report into concrete decisions — in diligence, in board meetings, or in the first 100 days post-close.

1

Start with slide 3: fixable vs not fixable

This is the most important slide. A target's low win rate might be a broken process you can fix in 3–6 months. Or it might be how that market works. These need completely different responses. This slide shows you how to tell them apart.

2

Use the 18-question DD checklist

Slides 9–10. If a target can't answer these questions, their revenue process was never designed. That's more risk than the numbers show. Use the red flag criteria before the data room closes — not after.

3

Sequence the value creation levers

Slide 11. Pricing change: 90 days to impact. Pipeline fix: 3–6 months. Signal redesign: 6–9 months. The order matters as much as the intervention. Start here when building the 100-day plan.

The report shows where sectors stand.
The next step shows where your companies stand.

The benchmark gives you the cross-subsector picture. The next step uses your companies' own data — their conversion rates, their retention, their pricing — and tells you exactly what each gap is costing them, and what to fix first.

This Report (Free)

What you just downloaded
✓ Five subsectors compared side by side
✓ Fixable vs market characteristic framework
✓ 18-question DD diagnostic checklist
✓ Value creation lever sequencing
✓ M&A readiness scoring (6–30 scale)

Company-Specific Scoring

Your companies, specifically
→ Each company scored from their own data
→ Every gap costed — in pounds, per quarter
→ Which dimension is dragging the rest down
→ Sequenced fix roadmap per company
→ Board-ready deliverable for each

Portfolio Diagnostic

3–5 Companies

Each portfolio company scored against its subsector. Dependency maps. Value creation levers sequenced. 100-day plan per company.

Enquire About Portfolio Diagnostic →

Or email: Michael.Williamson@techgrowthinsights.com

Single Company Assessment

£3,950

One company. Six dimensions scored from their data. Every gap costed. Five working days. Board-ready video walkthrough.

Pay-nothing guarantee: if it doesn't find something your team missed, you pay nothing.

See the Structural Assessment →

Starts with a short call. No fee until you proceed.

"The report tells you where the market stands. The diagnostic tells you where your companies stand — and which gaps are yours to fix."
— Michael Williamson · TechGrowth Insights

25 years building and fixing revenue processes at O2, Vodafone, Symantec, Equifax and Staples. Maximum P&L under direct accountability: £12bn. Not an analyst. An operator who's sat in the seat where the revenue architecture had to work — and where the distinction between fixable and structural determined whether the investment thesis held.

Enquire About a Portfolio Diagnostic →

Michael Williamson

Founder, TechGrowth Insights

25 years of P&L accountability at O2, Vodafone, Symantec, Equifax and Helvar. Operator, not analyst. The framework identifies the same structural breaks across sectors — only the industry context changes.