The Lead-to-Order Benchmark
Portfolio Edition · For Investors · 2026
13 slides. Five subsectors side by side. The first benchmark that tells you which revenue process gaps are fixable post-acquisition — and which ones are just how that market works. Use it in diligence, in the 100-day plan, or when deciding where to deploy capital across your portfolio.
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Three things to do right now
This is how you turn the report into concrete decisions — in diligence, in board meetings, or in the first 100 days post-close.
Start with slide 3: fixable vs not fixable
This is the most important slide. A target's low win rate might be a broken process you can fix in 3–6 months. Or it might be how that market works. These need completely different responses. This slide shows you how to tell them apart.
Use the 18-question DD checklist
Slides 9–10. If a target can't answer these questions, their revenue process was never designed. That's more risk than the numbers show. Use the red flag criteria before the data room closes — not after.
Sequence the value creation levers
Slide 11. Pricing change: 90 days to impact. Pipeline fix: 3–6 months. Signal redesign: 6–9 months. The order matters as much as the intervention. Start here when building the 100-day plan.
The report shows where sectors stand.
The next step shows where your companies stand.
The benchmark gives you the cross-subsector picture. The next step uses your companies' own data — their conversion rates, their retention, their pricing — and tells you exactly what each gap is costing them, and what to fix first.
This Report (Free)
What you just downloadedCompany-Specific Scoring
Your companies, specificallyPortfolio Diagnostic
Each portfolio company scored against its subsector. Dependency maps. Value creation levers sequenced. 100-day plan per company.
Enquire About Portfolio Diagnostic →Single Company Assessment
One company. Six dimensions scored from their data. Every gap costed. Five working days. Board-ready video walkthrough.
See the Structural Assessment →
Starts with a short call. No fee until you proceed.
"The report tells you where the market stands. The diagnostic tells you where your companies stand — and which gaps are yours to fix."— Michael Williamson · TechGrowth Insights
25 years building and fixing revenue processes at O2, Vodafone, Symantec, Equifax and Staples. Maximum P&L under direct accountability: £12bn. Not an analyst. An operator who's sat in the seat where the revenue architecture had to work — and where the distinction between fixable and structural determined whether the investment thesis held.
Enquire About a Portfolio Diagnostic →Michael Williamson
25 years of P&L accountability at O2, Vodafone, Symantec, Equifax and Helvar. Operator, not analyst. The framework identifies the same structural breaks across sectors — only the industry context changes.