The Williamson L2O Benchmark
B2B SaaS Edition · Q2 2026
14 pages of operational benchmarks across six revenue process dimensions for B2B SaaS companies in the $5M–$50M ARR band. Click below to open your report.
Opens in a new tab · PDF · 14 pages · Free
Scored below 20 out of 30?
Email your six dimension scores to Michael with subject line 'L2O Self-Assessment'. You will receive a complimentary Dimension Dependency Brief within 48 hours — identifying which dimension is most likely causing the others to underperform.
Score each of 6 dimensions 1–5 on page 12
The Six L2O Dimensions
Each dimension benchmarked independently — but they form a causal chain. A failure in one compounds through every dimension downstream.
"Benchmarks tell you where you stand. They do not tell you what to fix."— Michael Williamson, The Williamson Verdict
This report provides the market data. Identifying which structural dependencies are creating drag in your specific company — and in which sequence to address them — requires tracing the causal chain through your own dimensions. That is the work of the Structural Assessment.
Learn About the Structural Assessment →Michael Williamson
25 years building and fixing revenue processes across technology companies — from O2/Telefónica and Vodafone, to Symantec, Equifax, and Helvar. Operator, not analyst.