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The Lead-to-Order Benchmark
Vertical SaaS Edition · Q2 2026

14 pages. 55 data points. The first benchmark built for vertical SaaS — not horizontal. You'll see your displacement readiness, referral engine health, pricing premium capture and market penetration compared against 1,500+ vertical SaaS companies. Read it in 20 minutes. Score yourself in 10.

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Opens in a new tab  ·  PDF  ·  14 pages  ·  Free

1,500+ Companies benchmarked
55 Data points
14 Pages
10 min Self-score time
30 Point self-assessment

Three things to do right now

This is how you turn the report into a clear picture of where your company stands — in about 30 minutes.

1

Read the Key Findings first

Page 3. Six findings in under two minutes — from the displacement gap to the pricing premium most companies aren't capturing. Each one names a root cause, not just a symptom. Start here before the data slides.

2

Score yourself on page 12

Six dimensions. Score each one from 1 to 5. Takes about ten minutes. Built for vertical markets — not horizontal SaaS. Most vertical SaaS companies between £5M and £50M ARR score between 12 and 18 out of 30. Be honest.

3

Find the dimension that's dragging

Your lowest score is rarely the root cause. It's usually a symptom of a break further upstream. Page 10 shows the dependency chain using a real $11M ARR legaltech company — growth stalled at 18%. The fix was not entering a new vertical.

Free · No form required

Scored below 20 out of 30?

Email your six scores to Michael with the subject line 'L2O Self-Assessment — Vertical SaaS'. Within 48 hours you'll get a free Dimension Dependency Brief. It tells you which dimension is dragging the rest down — and whether it's something you can fix yourself or something that needs a deeper look.

25–30Strong. Architecture is working.
18–24Functional. Gaps are costing you.
12–17Structural issues. Revenue is leaking.
6–11Architecture failure. Urgent.
Email Your Scores → Skip ahead to the Assessment
___/30 Your L2O Score

Score each of 6 dimensions 1–5 on page 12

The report shows where vertical SaaS companies score.
The assessment shows what it's costing yours.

The benchmark gives you the sector picture. The Structural Assessment uses your own data — your displacement rate, your referral engine, your pricing premium — and tells you exactly what each gap is costing you, in pounds, per quarter.

This Report (Free)

What you just downloaded
✓ Vertical SaaS benchmarks across six dimensions
✓ Self-assessment scoring (page 12)
✓ Key findings and $11M ARR case study
✓ Where vertical SaaS companies at your stage typically score
→

The Structural Assessment (£3,950)

Your company, specifically
→ Your six dimensions scored from your own data
→ Every gap costed — in pounds, per quarter
→ Which dimension is dragging the rest down
→ Sequenced fix roadmap — what to do first
→ AI readiness score — are you ready or not
→ Board-ready video walkthrough

Structural Assessment

£3,950

Five working days. Fixed fee. No data room needed. No system access. One structured conversation, then Michael does the rest.

Pay-nothing guarantee: if it doesn't show you something your team hasn't found, you pay nothing.


See the Structural Assessment →

Starts with a short call. No fee until you decide to proceed.

"The report tells you where the sector stands. The assessment tells you what it's costing your company — and what to fix first."
— Michael Williamson · TechGrowth Insights

25 years building and fixing revenue processes at O2, Vodafone, Symantec, Equifax and Staples. Maximum P&L under direct accountability: £12bn. Not an analyst. An operator who's sat in the seat where the revenue architecture had to work.

See the Structural Assessment →

Michael Williamson

Founder, TechGrowth Insights

25 years of P&L accountability at O2, Vodafone, Symantec, Equifax and Helvar. Operator, not analyst. The assessment is built on pattern recognition from the inside — not a consulting framework.

Structural Assessment · £3,950 Email your self-assessment scores Connect on LinkedIn Get notified: Q3 2026 edition