Cookie Notice
What cookies this site sets, what they do, and how to change your mind. Last updated: August 2026.
This notice explains how we use cookies and similar technologies on techgrowthinsights.com. It should be read alongside our Privacy Policy.
1. What cookies are
Cookies are small text files placed on your device when you visit a website. They are used to make sites work, to remember your preferences, and to tell the site owner how the site is being used. Some are essential; others are optional and set only with your consent.
2. How we use them
We use a small number of cookies for two purposes only: to make the website function, and to understand in aggregate how visitors use it so we can improve it.
We do not use cookies for advertising, and we do not sell or share cookie data with third parties for their own marketing.
3. The two categories
Strictly necessary
Required for the website to work and to remember your cookie choices. These do not require consent and cannot be switched off through the banner.
Analytics
We use Google Analytics 4 to measure how the site is used — which pages are visited, and for how long. These are set only after you accept analytics cookies in the banner. IP addresses are anonymised, and we do not use this data to identify individual visitors.
4. The cookies we set
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
[CONSENT COOKIE NAME] |
This site | Stores your cookie consent preferences so we do not ask again on every visit. | 12 months |
_ga |
Google Analytics 4 | Distinguishes unique visitors in order to compile anonymised usage statistics. | 2 years |
_ga_<container-id> |
Google Analytics 4 | Persists the analytics session state for the property. | 2 years |
__cf_bm_calendly_session |
Calendly | Set only if you open the booking calendar. They keep the booking session working and filter automated traffic. If you never open the calendar, Calendly sets nothing. | Session to 30 mins |
wordpress_logged_in_*wp-settings-* |
WordPress / WP Engine | Set only for signed-in site administrators, to keep them logged in and remember admin preferences. Not set for ordinary visitors. | Session to 1 year |
Analytics cookie names may vary slightly depending on the Google Analytics configuration in force at the time of your visit.
5. Managing your choices
- The consent banner — when you first visit you can accept or decline analytics cookies. You can change your choice at any time by clearing the consent cookie or reopening the banner.
- Browser controls — most browsers let you block or delete cookies in their settings. Blocking strictly necessary cookies may stop parts of the site working.
- Google Analytics opt-out — you can install the opt-out browser add-on from tools.google.com/dlpage/gaoptout.
6. Do Not Track
Some browsers offer a “Do Not Track” setting. There is no agreed industry standard for how sites should respond to it, so we honour your choices through the consent banner rather than relying on that signal.
7. Changes
We update this notice when the cookies we use change. The date at the top shows when the current version took effect.
8. Who we are
This website is operated by Formalus Limited, a company registered in England & Wales (company number 10374580), with registered office at 20–22 Wenlock Road, London N1 7GU, United Kingdom. TechGrowth Strategy & Insights is a trading name of that company.
Ask directly.
Questions about cookies or privacy: privacy@formalus.com, or write to Formalus Limited, 20–22 Wenlock Road, London N1 7GU, United Kingdom. You will get a reply from a person.