We apply the 5P System in your offices, one to one with your teams.
Microsoft is moving partner rewards from selling seats to selling Secure AI workloads. Growth Practice teaches you the 5P System in a group, with other MSPs. Growth Executive includes all of that. It then adds a senior operator who comes to your offices. They work one to one with your leadership and commercial teams, on your own offers, accounts and pipeline. Executive costs £12,000 a year for Ingram Micro partners.
Sign up by 15 October and we include three Secure AI Business Envisioning Workshops at no charge. They normally cost £2,500 each for Ingram Micro partners, so their value is £7,500. You run them in qualifying customer accounts.
Microsoft co-op funding. If you are eligible, you may be able to claim back up to 100% of the fee. We provide the invoice, the activity description and the proof of execution. Confirm your eligibility and the claim route with Ingram Micro before you count on the money.
Being brought in after the business decision has already been made.
MSP owners say these two things to us. The same problem causes both, at opposite ends of the same opportunity.
We only hear about it when they ask us to quote.
We built exactly what they asked for, but there was no next conversation.
Whoever leads the commercial conversation writes the requirement everyone else quotes against. If the requirement is written without you, you compete inside somebody else’s decision. You then compete on scope and price. The business value of your work rarely comes into it.
Learn the system, build it in a group, or apply it in your own offices.
All three tiers use the same 5P System, with three levels of support. You can join at any tier.
Community explains the method. Practice builds your commercial system with a group of other MSPs. Executive applies the same system one to one inside your business.
Executive uses the same 5P System as Practice. The extra £8,500 buys a senior operator on site, working one to one with your teams on your own offers and accounts.
Executive works on your business, and not at your customer. Customer-facing consulting is supplied separately, and follows the four steps of the Customer Ascension Ladder.
The same five methods, applied to your own accounts.
Each method has a defined process and a defined output. On Executive we run all five with your teams, in your offices.
Position → Package → Prospect → Proof → Profit. What you learn at P5 feeds back into P1 and P2.
On Executive we work through these five methods with your teams, on your own offers and accounts.
Executive runs to an agreed schedule.
We agree the schedule with you when you join. That is what makes Executive different from hiring a consultant by the day.
Executive does not include unlimited access. The number of sessions is set out in your schedule.
Executive also opens the capital readiness sessions.
These sessions are for MSPs with turnover of £5m and above. BGF is a growth investor. Eligible members get expert guidance on growth, funding options and preparing the business for future investment.
The sessions run four times a year, in a BGF regional office. Your turnover must be above £5m to attend. You do not have to be selling your business, and BGF does not ask for a mandate.
Dates depend on BGF confirmation. See the dates in the calendar →
Sign up early and your first three customer engagements are paid for.
Sign-ups for the first Executive cohort open on 23 September 2026. They close on 15 October 2026. We then agree your schedule with you, and the work begins in November.
Sign up by 15 October and we include three Secure AI Business Envisioning Workshops at no charge. Each one normally costs £2,500 for Ingram Micro partners. You run them in up to three qualifying customer accounts.
TechGrowth’s specialists run each engagement alongside you. You keep the customer relationship. If the customer goes ahead, you are still the partner who does the technical work.
| Executive membership | £12,000 a year |
| Three Secure AI Business Envisioning Workshops | Normally £7,500 for Ingram Micro partners |
| Launch member benefit | Included at no charge |
You decide what to charge your customer for each Envisioning Workshop.
15 October 2026
31 December 2026
Booked means you have named the customer and we have agreed the opportunity is suitable. It also means the date is in the diary. The workshop itself can happen later. Every workshop depends on the customer being a fit. We do not offer cash instead.
The three workshops are a joining benefit, and they run at your customers. Executive itself applies the 5P System one to one inside your business. That is what the £12,000 buys.
What the Envisioning Workshop does for your customer.
The Envisioning Workshop normally sells for £2,500 to Ingram Micro partners. This section sets out what your customer buys, what you gain, and what happens next.
The workshop takes one day, on site, with your customer’s leadership team. The day covers business questions, not technical configuration. It looks at where their business needs to improve, and whether AI could do it.
TechGrowth’s specialists run the day alongside you. You are in the room throughout. You keep the customer relationship.
An answer they can act on
- Their own economics on one page. Their leadership team agrees the numbers in the room, so the page is theirs.
- A list of priorities. It shows where AI could improve revenue, margin, capacity, speed or risk. The list is ordered by what is worth doing first.
- A shortlist of AI opportunities. It records what is worth pursuing, and what has been ruled out.
- A written decision. Proceed, wait, or do not invest. Sometimes the honest answer is the last one.
A different kind of conversation
- A meeting with the people who sign. Most MSPs only talk to the IT manager. The workshop puts you in front of the board.
- An agreed priority in writing. You can design a Microsoft workload for that specific priority.
- Numbers the customer produced. The case belongs to them, so their finance team finds it far harder to dismiss.
- A reason for the customer to buy the next step. You also win the technical work at the end of it.
From a first conversation to a Microsoft workload you build.
- Secure AI Opportunity Assessment. This takes thirty to forty-five minutes and costs nothing. It is easy for you to offer, and your customer has nothing to approve. The question it answers is whether anything here is worth looking at.
- Secure AI Business Envisioning Workshop. This is the day described above. It normally costs £2,500 for Ingram Micro partners. Three are included when you sign up for the first cohort.
- Secure AI Business Case & Process Design. This costs from £15,000 for Ingram Micro partners, and takes about thirty days. We redesign the work and build the business case. Your customer then decides using evidence, and not a sales pitch.
- Secure AI Implementation. You scope the Microsoft workload, price it and deliver it. TechGrowth does not bid against you for that work.
- You run it. Adoption, governance and the recurring managed AI service.
The Envisioning Workshop turns an IT relationship into a board conversation. That conversation becomes a Microsoft project you win.
No step happens automatically, and the customer decides at every step. The Envisioning Workshop can also conclude that they should not proceed at all. Read the full Envisioning Workshop page →
What MSPs do instead of Executive.
All three of these are reasonable. Each card shows the trade-off you make.
Running Practice alone works when a senior person leads the work and protects the time for it. In many MSPs nobody does, and the work slips.
A permanent hire gives you someone whose only job is this work. It also adds a large fixed cost. You pay that cost before you know whether your Secure AI sales can be repeated.
A consultancy designs a good system. When the consultants leave, your team is left with something it did not build and cannot repeat.
What is included, and what is not.
- The 5P System, applied on site, one to one with your teams
- Work on your own offers, accounts and pipeline
- A structured schedule, agreed when you join
- Everything included in Practice
- BGF Capital Readiness, for members with turnover above £5m
- Unlimited consulting, or unlimited access
- Consulting delivered at your customer, which follows the four steps of the Customer Ascension Ladder
- Any technical build, licence or managed service
- Any promise of pipeline, funding approval or revenue
Executive costs £12,000 a year. Every price on this page is for Ingram Micro partners only. Do you buy Microsoft somewhere else? You need to open an Ingram Micro account first. Ask us for a referral at the bottom of this page, and we will introduce you to Ingram Micro. Eligible partners may be able to use Microsoft co-op funding. Check your eligibility and the claim route with Ingram Micro before you count on the money.
Executive costs £12,000 a year. Sign up by 15 October and three Envisioning Workshops, worth £7,500, are included at no charge.
Book an Executive Fit Call.
The call takes thirty minutes. We look at your growth priorities and where you are with Secure AI now. We then work out which part of the 5P System your business needs first. We will also tell you if Practice is the better level of support.
Thirty minutes, at a time that suits you.
The call happens on video, with your leadership team. Pick a time and you will get a calendar invitation straight away.
- Thirty minutes. That is long enough for us to understand your business, and short enough to stay a conversation.
- Four possible outcomes. You join Executive or Practice. You start with Community or a single workshop. Or Cumulus is not right for you.
- No payment on the call. If Executive is right for you, we send a sign-up link afterwards.
- You do not need to do Practice first. If Practice would do the job, we will say so.
Prefer email? michael.williamson@techgrowthinsights.com
We can introduce you to Ingram Micro.
Executive is open to Ingram Micro Microsoft partners. You may buy your Microsoft licences from another distributor, or direct from Microsoft. If so, becoming an Ingram Micro Microsoft partner is straightforward, and we can introduce you.
A simple referral to Ingram Micro
Tell us about your business below. We pass your details to the right Microsoft Partner Development Manager at Ingram Micro. They then contact you. There is no charge and no obligation.
You usually get a reply within a working day.
What an Ingram Micro account opens up
With an account, you can join Executive at £12,000 a year. You can also join Practice at £3,500 a year, or Community, which is free.
Every price on this page then applies to you.
Prefer email? michael.williamson@techgrowthinsights.com
Executive suits some MSPs, and Practice suits others.
Executive is open to any Ingram Micro Microsoft partner. You do not need to do Practice first. Executive costs more than three times as much as Practice. For many MSPs, Practice does the job. We will tell you plainly which tier fits your business.
Win the business case before you win the build.