Secure AI Business Envisioning Workshop
The workshop takes one day, on site, with your customer’s leadership team. It establishes where Secure AI could improve their business, and which opportunity comes first. It also decides whether they should proceed at all. The workshop costs £2,500 for Ingram Micro partners.
The Envisioning Workshop is the second step of four.
Your customer starts with the Secure AI Opportunity Assessment, which costs nothing. They only buy the next step when the last one was worth it.
The customer only buys the next step if the last one was worth it. Nothing rolls on by default.
You keep the customer relationship at every step. You also lead the technical work at the end of it. Both prices above are for Ingram Micro partners.
Your customer stays yours.
You bring the customer relationship, and TechGrowth brings the commercial consulting capability. You lead the engagement and attend every session.
TechGrowth does not compete with you for the technical implementation. You remain the technology partner and lead the implementation opportunity that follows.
Contracting, invoicing and channel terms are agreed before any engagement starts.
Being brought in after the business decision has already been made.
MSP owners say these two things to us. The Envisioning Workshop exists to put you at the start of the opportunity, not the end.
We only hear about it when they ask us to quote.
We built exactly what they asked for, but there was no next conversation.
Whoever leads the commercial conversation writes the requirement everyone else quotes against. If the requirement is written without you, you compete inside somebody else’s decision. You then compete on scope and price. The business value of your work rarely comes into it.
Most AI conversations start with the wrong question.
Customers usually ask “Where can we use AI?” That question has no natural end. It usually produces a pilot that nobody can measure afterwards.
The better question is “Where does the business need to improve?” You then look at the five measures a board already watches.
Are we selling more?
Does the work cost less?
Have we freed people up?
Is the process faster?
Have we reduced exposure?
What customers do instead.
These are the three routes most businesses take.
An internal workshop produces a long list of ideas. It rarely puts those ideas in order, or a number against any of them.
A proof of concept shows the technology works. It does not show that the change is worth paying for.
Waiting is a fair choice. The board will still ask what the AI spend achieved.
Four outputs, in writing.
The leadership team agrees how the business makes money, and what matters most right now.
The list shows where Secure AI could improve the business. It is ordered by what is worth doing first.
The shortlist records what is worth pursuing, and what has been ruled out.
The customer decides to proceed, to wait, or not to invest. Sometimes the honest answer is the last one.
The workshop may conclude that the customer should not proceed. That is a valid outcome. We sell commercial judgement, and we do not sell a case for buying technology.
The workshop is one day, at a fixed price.
- One day on site with the leadership team
- The four written outputs above
- A clear recommendation on whether to proceed
- Redesigning the process, which is the Secure AI Business Case & Process Design
- A measured business case
- Any technical work, or proof that the technology runs
- Any commitment beyond the day itself
Completion point. The day ends when the decision is delivered in writing. Nothing continues unless the customer buys the next step.
Your first workshop may already be paid for.
Members who sign up for the first Practice cohort get one Envisioning Workshop at no charge. Members who sign up for the first Executive cohort get three.
TechGrowth’s specialists run the engagement alongside you. You keep the customer relationship. If the customer goes ahead, you are still the partner who does the technical work.
You must book these workshops with a qualifying customer by 31 December 2026. The workshop itself can happen later.
Book a Secure AI Opportunity Call.
The call takes twenty minutes, and we look at one customer opportunity together. We then work out whether an Envisioning Workshop is the right next step. It may also be too early for that customer.
Twenty minutes, at a time that suits you.
The call happens on video. Bring what you already know about the customer, and prepare nothing.
- Twenty minutes. We look at whether the opportunity is real, and we do not discuss the technology.
- We look at four things. The business problem, who sponsors it, what it might be worth, and what should happen next.
- The opportunity may be too early. If it is, we will say so, and tell you what to go and find out.
- No payment on the call. If the customer is a fit, we agree the next commercial step afterwards.
Prefer email? michael.williamson@techgrowthinsights.com
We can introduce you to Ingram Micro.
The Secure AI Business Envisioning Workshop is sold to Ingram Micro Microsoft partners. You may buy your Microsoft licences from another distributor, or direct from Microsoft. If so, becoming an Ingram Micro Microsoft partner is straightforward, and we can introduce you.
A simple referral to Ingram Micro
Tell us about your business below. We pass your details to the right Microsoft Partner Development Manager at Ingram Micro. They then contact you. There is no charge and no obligation.
You usually get a reply within a working day.
What an Ingram Micro account opens up
With an account, you can buy an Envisioning Workshop at £2,500. You can also join the Cumulus Growth Programme, which starts with a free Community tier.
Every price on this page then applies to you.
Prefer email? michael.williamson@techgrowthinsights.com
The customer only buys the next step if the last one was worth it.
No step happens automatically. The customer decides at every step, and you are in the room throughout.
Win the business case before you win the build.