AI Business Consulting, delivered with you
For MSPs who say “we are not consultants.” Our specialists bring executive AI business consulting into your own customer engagements. You do not have to hire a permanent consulting team first.
What stays yours.
You lead the engagement from start to finish. Our specialists work to your direction, as part of your delivery team. This section comes first because it matters most.
You keep the customer relationship
Before, during and after
- We do not form, seek or keep our own relationship with your customer.
- If your customer contacts us directly, we refer the customer back to you. We also tell you it happened.
You lead delivery
In every session
- You attend every customer session. The work happens with you in the room.
- Our specialists work to your direction, as part of your team. The customer sees your team lead the work.
You sign the work
Every deliverable
- Every document that reaches the customer carries your name, because you led the work.
- White-labelling puts your logo on somebody else’s work. Here, your name is on the work because the engagement is yours.
You win the build
And the revenue
- Our work ends at the high-level solution design.
- You quote and deliver the build that follows, and you keep the revenue.
We sell no software, no licences and no implementation. You do the build and keep the revenue from it.
What this service is not.
Not consultants for hire
You are not hiring consultants to send in without you. You lead every engagement. You attend every customer session and sign every deliverable. Nothing happens at your customer without you.
We never use the engagement to win work from your customer.
Not implementation
Our work ends at the high-level solution design. Your team then completes the detailed technical design, and builds, deploys and integrates the solution. Your customer decides whether to invest before any money is spent on the build. We do not build, configure, integrate, secure, deploy or operate technology. We do not bid for that work.
The build and its revenue are always yours.
Two engagements your customer can buy.
Each one is simple enough to explain to a customer in one sentence.
Each engagement has two prices. The second price is what Ingram Micro partners pay. We deliver the Cumulus Growth Programme for Ingram Micro, which pays part of the cost. The work is the same at either price.
Secure AI Business Envisioning Workshop
£3,000 per engagement (£2,500 for Ingram Micro partners)
- Who is in the room. Your customer’s CEO, CFO, COO, CIO and business leaders spend one day together.
- What it produces. The leadership team agrees its priorities and gets a priority opportunity map. Then the team decides whether a programme should go ahead at all.
- Why it works as an opener. The engagement is small enough for a customer to say yes to. It puts you in the executive conversation on day one.
Secure AI Business Case & Process Design
From £18,000 per engagement (from £15,000 for Ingram Micro partners)
- What it covers. The Design starts with what the leadership team wants to achieve. It ends thirty days later, at the high-level solution design.
- What it produces. Ten deliverables. The last is the high-level solution design. Your team takes it into the detailed technical design and the build.
- What it sets up. A specified requirement for the build, written with you in the room. Nobody else writes the requirement you quote against.
The ten deliverables your customer receives.
This is planning work, and none of it is implementation. Each deliverable is a document or artefact with your name on it.
Executive Discovery Report
What the leadership team actually said, and where they disagree.
Current State Assessment
How the work is done now, in the processes that matter.
Process Redesign
How the work should change before any technology is applied to it.
Target Operating Model
How the business runs once the change is in place.
Opportunity Prioritisation
Each opportunity ranked by value and feasibility, with the reasoning shown.
Business Case
What the change is worth, in a form a CFO will accept.
Investment Case
What the change costs, over what period, and for what return.
Executive Roadmap
The order of the work, and what depends on what, at board level.
Supporting Evidence Pack
The evidence behind the business case, set out clearly.
High-Level Solution Design
What the technology must deliver. Your team turns it into the detailed technical design.
Eligibility and any claim remain entirely between you and Microsoft. We help ensure the commercial case and its supporting evidence are structured clearly; we do not advise on eligibility and we do not participate in a claim.
We teach AI business consulting because we also practise it.
Formalus is our specialist customer-facing commercial transformation business. Sometimes a live customer engagement needs executive AI business consulting. Your own capability may not be fully built yet. In that case, Formalus supplies the consulting under your agreement, in your name, with you leading.
Formalus does commercial transformation work only. It does not sell licences and does not implement technology. Formalus specifies the build. You deliver it, and you are paid for it.
A firm that teaches a capability it does not practise is a training company. A firm that practises a capability but cannot teach it is a competitor. TechGrowth is neither. We offer the same capability in two ways. Growth Executive builds it into your business. While that happens, we bring it into your customer engagements through AI Business Consulting, delivered with you.
Why buying capacity makes more sense than hiring a consulting team.
Expensive, slow, and idle
Senior commercial consultants are expensive to recruit. They take a long time to become effective, and they sit idle between engagements. Very few MSPs with £2m to £100m turnover can afford them. The MSPs that try usually hire at the wrong level of seniority.
The cost arrives before the revenue does.
Per engagement, while you build
You take the opportunity now, with full executive credibility. The cost is paid for by the engagement it supports. Meanwhile, Growth Executive builds your own capability. Each quarter, you need to buy less of this service.
You pay only when there is an engagement.
For most MSPs of this size, buying capacity is a deliberate choice. The right order is to build your own capability, and buy capacity while you build it.
Take the opportunity you would otherwise decline.
Start with a Growth Review. It takes ninety minutes, and there is no charge for it. We look at where your AI practice is constrained, and what removing that constraint is worth. We also tell you whether this service is right for you. It lets you take on customer engagements while you build your own capability.
Win the business case before you win the build.