Cumulus Growth Programme
Microsoft is putting more emphasis on workload growth, adoption and Secure AI. Your customers increasingly need a business case before they invest. Cumulus helps Ingram Micro Microsoft partners build the commercial capability to respond. Ingram Micro runs the programme for its Microsoft partners. TechGrowth delivers it.
Who this is for. Cumulus is open to Ingram Micro partners who buy Microsoft through Ingram Micro. Every price on this page is a partner price. Do you buy Microsoft somewhere else? You need an Ingram Micro account first, and we can introduce you.
The commercial conversation is changing.
Microsoft’s FY27 direction puts more weight on AI workload growth, adoption and results the customer can measure. The traditional Microsoft business still matters. Secure AI adds a second way to grow.
Your customers have moved as well. Many already use some Microsoft AI somewhere in the business. Their boards now ask a harder question. What has actually changed in the business? They mean revenue, margin, capacity, speed and risk.
That question needs a business outcome and a business case, not a product list.
How the commercial opportunity is expanding.
You still sell licences and cloud. You can now also shape Secure AI workloads and the business case behind them.
Nobody is asking you to stop what you do today. The question is what you add to it. Microsoft funding, where it applies, has to be confirmed separately.
Two sentences we hear from MSP owners.
The same problem causes both. It shows up at opposite ends of the same opportunity.
We only hear about it when they ask us to quote.
We built exactly what they asked for, but there was no next conversation.
Being brought in late does not mean your technical work is inferior. One partner leads the commercial conversation. That partner writes the brief. Everyone else quotes against it. If the requirement is written without you, you compete inside somebody else’s decision. You then compete on scope and price.
We heard the same sentence from MSP owner after MSP owner during our channel interviews. “We are not consultants.” Nobody was afraid of Copilot. They were unsure about redesigning somebody else’s business, which is what the customer now needs.
Business need
What should get better?
The business case
What is it worth to them?
Microsoft workload
What do we build?
Ongoing value
How does value continue?
Your customer knows where the business feels pressure. You know what you can build. The business case connects the business need to the Microsoft workload and helps the customer decide whether to proceed.
Other ways MSPs build commercial capability.
All four can work. The question is what capability remains inside your MSP and can be repeated.
Working it out on each deal does win deals. Your team then works it out again on the next deal, and little of what you learned gets reused.
Vendor training teaches your engineers the product. It does not tell you which sector to target, which problem to lead with, or what to charge for it.
A permanent hire can build capability inside the business. It also creates fixed cost and depends on finding the right person.
A consultancy can bring specialist capability quickly. The question is whether the MSP retains the customer relationship and builds a method its own team can repeat.
What Cumulus adds to your Ingram Micro relationship.
You can buy Microsoft licences from many distributors. These six things come with Cumulus.
Cumulus is aligned to Microsoft’s FY27 direction for partner growth.
Certification and labs already exist elsewhere. Cumulus is the layer that turns what you can build into what you can sell.
The programme is delivered by TechGrowth, drawing on senior commercial operating experience building and growing technology businesses and practices.
Cumulus provides an ongoing community where partners can continue the commercial conversation beyond individual programme sessions.
Cumulus can work alongside you with selected customers. Executive includes this. Otherwise it is agreed separately.
BGF-led Capital Readiness sessions look at what drives the value of a business. They also look at how ready it is for investment, and what the options are. Open to eligible Practice and Executive members above £5m turnover, subject to programme confirmation.
Learn the method, build the system, or apply it directly.
Practice and Executive both use the 5P System. They differ in how directly it is applied with you. You can join at any route.
Community explains the method. Practice builds your commercial system through structured group delivery. Executive applies the same system one to one inside your business and alongside you with selected customers. Both prices are for Ingram Micro partners. Both are annual memberships. You pay on enrolment.
Growth Practice
£3,500 a year for Ingram Micro partners
- You apply the 5P System to your own business through a structured group programme.
- The first 90 days of your 12-month membership build the commercial foundations. You then spend the rest of the year applying, refining and growing them.
- All ten Vertical Sector Workshops and their target lists are included.
- Launch Partners receive one Secure AI Business Envisioning Workshop, normally £2,500.
Growth Executive
£12,000 a year for Ingram Micro partners
- Executive includes everything in Practice.
- It adds 14 direct working days across the membership year.
- Ten days are one to one with your leadership and commercial teams. Four days are alongside your team with selected customers.
- Launch Partners receive three Secure AI Business Envisioning Workshops, normally £7,500 in total. These use three of your four customer days, not extra days. You can use the fourth customer day for another customer.
Launch Partners join by 15 October 2026. You own the customer relationship on every customer day.
The Cumulus 5P System has five steps and five methods.
Each step answers one question. Each question has a defined method, and each method has a defined output.
Position → Package → Prospect → Proof → Profit. What you learn at P5 feeds back into P1 and P2.
Every session in the programme belongs to one of these five steps.
Secure AI Business Envisioning Workshop
£2,500 for Ingram Micro partners. One customer day, run with you and your customer’s leadership team. The day covers business questions, not technical set-up.
The outcome is a prioritised Secure AI opportunity and a clear next decision.
You are in the room throughout. The MSP owns the customer relationship throughout.
The workshop may find an opportunity worth taking forward. Any deeper work is then scoped and agreed separately. The customer decides at every step.
If the customer decides to proceed, you retain the Microsoft implementation opportunity.
Launch Partner workshops must be booked by 31 December 2026. Booked means three things. You have named the customer. We have agreed the opportunity is suitable. The date is in the diary. The workshop itself can take place later. There is no cash alternative. How the workshop works →
Ten Vertical Sector Workshops across the membership year.
Each workshop covers how that sector makes money and where Secure AI can create value. You also get a sector toolkit and a target list. Workshops cost £500 each for Community members, and all ten are included with Practice and Executive. Current programme dates, all virtual, 09:30–16:30.
Manufacturing
How manufacturers make money, and how to open the conversation. See the workshop →
Legal
The legal value chain and the compliance buyer.
Education
Funding cycles, buying rules, and the offers that clear them.
Financial Services & Insurance
Regulated risk, the compliance buyer, and where Secure AI fits.
Professional Services
Billable hours, and the offers that sell to a partnership.
Healthcare
Clinical value compared with administrative value, and which of them can be sold today.
Transport & Logistics
Asset-heavy operations, and where Secure AI fits.
Construction & Property
How projects make or lose money, and the offers that clear a buying process.
Business Services & Facilities Management
Contracted service delivery, and the offers that suit a facilities firm.
Retail, Consumer Brands & E-Commerce
Consumer demand signals, and how Secure AI can use them.
The manufacturing page is live now. We publish each of the other nine pages before its workshop runs. Dates may be updated. See the Cumulus calendar for the latest schedule →
Practice and Executive may be eligible for Microsoft co-op funding support.
You must confirm that you are eligible, and confirm the claim route, before you rely on funding. Partners can check their available co-op position through the relevant Microsoft portal.
Where it is needed, we can provide the invoice and the evidence for the Cumulus activity.
Check that you are eligible. Check the funds and the claim route. Do all three before you buy on the strength of co-op.
Who Cumulus is for.
No route is limited by the size of your business. Practice and Executive differ in how the work is delivered, not only in how much support you get. Practice is structured group delivery. Executive adds 14 direct working days, inside your business and alongside you with selected customers. Cumulus is the commercial layer. Technical capability and implementation sit with the MSP and the relevant Ingram Micro technical resources where appropriate.
What partners ask before they join.
- How much time does it take? Six sessions, one a fortnight, across the first 90 days. Then the monthly Practice Growth Clinic across the rest of the same 12-month membership. Vertical Sector Workshops are included, and you attend the ones that are relevant.
- Who should attend? A senior commercial or business leader should own the work. Other team members join where relevant.
- Is this technical training? No. Cumulus focuses on the commercial layer. Technical enablement and delivery sit outside the programme.
- What if we already have an AI offer? Bring it into P2. The Offer Factory helps you sharpen the buyer, problem, value, scope and price. Funding eligibility is checked separately.
- Will other members see our numbers? No. Structured sessions teach and apply the method, but your confidential commercial plans and figures remain your own.
- When do we pay? Practice is £3,500 a year and Executive is £12,000 a year. Both are annual memberships, payable on enrolment. Workshops bought individually are payable one at a time.
Book a Cumulus Fit & Enrolment Call.
Allow 60 minutes. We start with your business. Where does Microsoft sit today? What are customers asking for? What can your team sell now? What do you want to build over the next 12 months? We then work out whether Practice, Executive or neither is the right route.
We listen first
It is a conversation about your business, not a presentation. One call, with your leadership team, on video.
Allow 60 minutes.
Then we recommend a route
Practice. Executive. Community. No action yet. Or Cumulus is not the right fit. If it is not, we will say so. You decide.
If the fit is confirmed, we confirm the membership route and send the agreement and order details. Once those are complete, we invoice you. Payment confirms your place. We then send your onboarding questionnaire and agree your schedule.
Tell us about your business and we will introduce you.
Cumulus is open to Ingram Micro Microsoft partners. Do you already buy Microsoft through Ingram Micro? We introduce you to your own Partner Development Manager. Some partners buy elsewhere, or direct from Microsoft. We introduce those partners to Ingram Micro, so they can open an account.
A simple introduction to Ingram Micro
Tell us about your business below. We pass your details to the relevant Ingram Micro team for follow-up. There is no charge and no obligation.
Ingram Micro handles the account conversation from there.
What you can join once you have an account
Community membership is free. Practice costs £3,500 a year and Executive costs £12,000 a year. Single Vertical Sector Workshops cost £500 each.
Every price on this page is for Ingram Micro partners.
Prefer email? michael.williamson@techgrowthinsights.com
Choose the right way into Cumulus.
Join Community. Choose a Vertical Sector Workshop. Or book a 60-minute Fit & Enrolment Call to look at Practice or Executive. Launch Partners join the first intake by 15 October 2026.
Win the business case before you win the build.