Growth Executive
Done with you, inside your business. On site with your leadership and management teams, building the commercial side of your Secure AI practice.
A year. Not scaled by revenue or headcount
Quarterly, in your building, with your team
One senior operator. Not a cohort
Position, Package, Prospect, Proof, Profit
It has been on the plan for two years.
Most owners can already see what needs building. The offers that would sell, the conversations they should be having, the level they need to be operating at. That is not the constraint.
The constraint is that you cannot build it while running the business. Every quarter it moves to the next quarter, and every quarter the commercial conversation at your customers happens without you.
Growth Executive is somebody coming in and installing it. For owners who know, honestly, that they are not going to finish it alone.
Four components, on a rhythm your business can carry.
Worked through in the business itself — on your own offers, your own accounts and your own numbers. Never in the abstract.
Embedded practice development
The core of the engagement
- Working through each step of the Five P System inside your business, with the people who will own it afterwards.
- Your offers get built, priced and tested. Not described in a document.
Leadership workshops
With the people who carry the number
- Facilitated executive growth planning, executive selling and pipeline review.
- The leadership team leaves aligned on the same three priorities, in writing.
Commercial reviews
A read on the economics
- Mix, margin, growth rate, deal size — and where the commercial model is leaking.
- Reported honestly, including where the work is not being used.
Between the visits
Access on live decisions
- A deal that needs shaping. An offer that will not price. A conversation about to happen at the wrong altitude.
- Not a support desk. The operator, on the things that are actually moving.
The Five P System.
Everything delivered on site maps to one of five steps. Each one leaves something in the business that was not there before.
P4 is where most partners discover the gap. Proof is the step where an executive business case has to be produced in front of a customer — and the step where a partner most often finds its own capability is not there yet. That is precisely what the Customer AI Revenue Engine is for.
What Growth Executive is not.
Six things it gets mistaken for, and is not.
Not training
No course, no curriculum, no certificate. Capability is built into the business, not delivered into a room.
Not coaching
Nobody is being developed personally. A commercial capability is being installed into an organisation.
Not a peer group
No webinars, no cohorts, no annual event. One partner, one senior operator, on site with your leadership team.
Not lead generation
We do not sell for you, set your appointments or carry your pipeline. You will still have to do the selling.
Not an agency retainer
No campaigns, no content calendar, no creative production. Nothing is produced for you to publish.
Not a report
The engagement is measured by what exists in the business afterwards, not by what was written down about it.
TechGrowth builds the capability and stands behind the method. You run the business and own the result.
There is no guarantee attached to this, and you should be suspicious of anyone who offers one. What we stand behind is the integrity of the method, the quality of the work delivered on site, and the honesty of what gets measured — including where it is not working.
The business outcome is yours. Acting on the work, resourcing the change, hiring, selling and running the company are things nobody can do on your behalf.
Best fit. Worst fit.
Saying who this is not for is what protects it for everyone it is for.
This is your business
A Microsoft MSP between £2m and £100m. Genuine technical delivery already in place. Owner-led, founder-led or PE-backed, with an identifiable leadership team. Origination stalling below the executive floor. A leadership team willing to be in the room — the work does not survive delegation.
The capability, once installed, cannot be uninstalled.
This is not
Below roughly £2m, where the engagement economics do not work for either side. Pure licence resellers with no delivery capability. Partners who want somebody to sell for them rather than with them. Partners who already run a strong commercial practice — they need capacity, not capability.
We would rather say so at the Growth Review.
We have already done this inside an MSP.
He helped us put in place the growth structure, commercial discipline and strategic thinking required to scale the business more effectively — and challenged us to think about growth as a system rather than a series of isolated activities.
Start with the Growth Review.
Nobody buys this cold, and nobody should. Ninety minutes on where your AI practice is constrained, what removing that constraint is worth, and an honest answer on whether Growth Executive is the right next step — or whether it is not.
Win the business case before you win the build.