Growth Executive
We build the commercial side of your Secure AI practice with you, inside your business. The work happens on site, with your leadership and management teams. Growth Executive is open to any Microsoft MSP. Ingram Micro partners have access to Cumulus partner pricing.
A year, or £12,000 for Ingram Micro partners. The price does not change with your revenue or headcount
Quarterly, in your building, with your team
One senior operator, working only with your business
The 5P System: Position, Package, Prospect, Proof, Profit
You know what to build, but there is no time to build it.
Most owners can already see what needs building. They know which offers would sell and which conversations to have. They also know which executives to talk to. Knowing what to build is not the constraint.
The constraint is time: you cannot build the commercial side while running the business. Each quarter, the work is pushed back another quarter. Meanwhile your customers have that conversation without you.
A senior operator comes into your business. They build the commercial side with you. Growth Executive suits owners who know, honestly, that they will not finish the work alone.
The four parts of Growth Executive, on a schedule your business can manage.
All the work happens inside your business. It uses your own offers, your own accounts and your own numbers.
Building your AI practice, on site
The core of the engagement
- We work through each step of the 5P System inside your business. We work with the people who will run each part afterwards.
- Your offers are built, priced and tested, ready to sell.
Leadership workshops
With the leaders responsible for the revenue number
- We run three kinds of session with your leaders. Growth planning, executive selling and pipeline review.
- Each workshop ends with your leadership team agreeing the same three written priorities.
Commercial reviews
How your business makes money
- We review revenue mix, margin, growth rate and deal size. We also show where you are losing money.
- We report honestly, including on any part of the work your team is not using.
Between the visits
Access for live commercial decisions
- A deal may need shaping. An offer may be hard to price. A customer meeting may be set with the wrong people.
- You reach the senior operator direct. There is no support desk in between.
The 5P System.
Everything we deliver on site belongs to one of five steps. Each step gives your business something it did not have before.
P4 is where most MSPs find a capability they do not yet have. At P4, you have to produce an executive business case for a customer. Most MSPs cannot yet do that on their own. For exactly that situation, we offer AI Business Consulting, delivered with you.
Why Growth Executive has two prices.
Both prices are real. Which one you pay depends on how you buy.
Buying Growth Executive on its own
£60,000 pays for a senior commercial operator for a year. They work on site, part time, with your leadership team. You pay this price when you buy Growth Executive from us directly.
Any Microsoft MSP can buy at this price.
Buying Growth Executive through Ingram Micro
We deliver the Cumulus Growth Programme for Ingram Micro. If you buy Microsoft through Ingram Micro, you pay £12,000 a year. Your Ingram Micro Partner Development Manager can set it up.
Only Ingram Micro partners can buy at this price.
The work is the same at either price. One senior operator works one to one with your leadership team, in your offices. The on-site schedule and the 5P System are the same. Only the price changes. Do you buy Microsoft somewhere else, or direct? Ask us for an introduction at the bottom of this page, and you can buy at the lower price.
What Growth Executive is not.
Six things people mistake Growth Executive for.
Not training
There is no course, curriculum or certificate. We build the skill inside your business, where your team uses it.
Not coaching
This is not about one person’s development. We build a commercial skill that belongs to your business.
Not a peer group
There are no webinars, intakes or annual events. One senior operator works one to one with your leadership team, on site.
Not lead generation
We do not sell for you, set your appointments or manage your pipeline. Your team still does the selling, and keeps the revenue.
Not an agency retainer
We run no campaigns and make no content. We produce nothing for you to publish.
Not a report
We measure the work by what exists in your business afterwards. Priced offers, for example, and a target account plan.
Three parties are accountable for different things. TechGrowth builds the capability and stands behind the method. You run the business and are responsible for the result. Your customer makes its own decisions.
Growth Executive comes with no guarantee. You should be suspicious of anyone who offers one. We stand behind the method, the quality of the work on site, and honest measurement of the results. That includes telling you where something is not working.
The business outcome is yours. Nobody else can act on the work, resource the change, hire, sell or run the company for you.
One part of the programme is only for Ingram Micro partners.
BGF Capital Readiness is open to Ingram Micro Microsoft partners with turnover above £5m. If you buy Growth Executive from us directly, you cannot take part in this layer.
BGF is a growth investor. BGF-led Capital Readiness sessions look at what drives the value of a business. They also look at how ready it is for investment, and what the options are. The sessions are proposed to run four times a year, in a BGF regional office. You do not have to be selling your business. The sessions do not promise investment or funding, and they are subject to programme confirmation.
Two conditions apply. You buy Microsoft through Ingram Micro, and your turnover is above £5m. Do you meet the second condition but not the first? Ask us for an introduction at the bottom of this page.
Who Growth Executive suits, and who it does not.
We turn away MSPs we cannot help. That protects the work for the MSPs we can.
When Growth Executive suits your business
You are a Microsoft MSP with a turnover between £2m and £100m. You already deliver good technical work. The business is owner-led, founder-led or PE-backed. It has a clear leadership team. Your new pipeline rarely reaches executive buyers. Your leadership team is willing to be in the room. The work fails when it is delegated.
Once your team has built the capability, the business keeps it.
When Growth Executive does not suit your business
Your turnover is below roughly £2m. At that size, the engagement does not pay for either side. You only resell licences, and you do not deliver work. You want someone to do your selling for you. Or you already run a strong commercial practice. In that case you need extra help with customer engagements.
If that is you, we will say so at the Growth Review.
We have already helped a UK MSP grow, working inside the business.
He helped us put in place the growth structure, commercial discipline and strategic thinking required to scale the business more effectively — and challenged us to think about growth as a system rather than a series of isolated activities.
Pay £12,000 instead of £60,000.
You may buy Microsoft licences elsewhere, or direct. You can still buy Growth Executive at £60,000 a year. Becoming an Ingram Micro Microsoft partner is straightforward, and it brings the price down to £12,000 a year. Tell us about your business and we will introduce you.
A simple introduction to Ingram Micro
Tell us about your business below. There is no charge and no obligation.
We pass your details to the relevant Ingram Micro team so they can contact you directly.
What an Ingram Micro account changes
With an account, Growth Executive costs £12,000 a year instead of £60,000. You can also join the Cumulus Growth Programme. BGF Capital Readiness is then open to you, if your turnover is above £5m.
The work itself does not change.
Prefer email? michael.williamson@techgrowthinsights.com
Start with the Growth Review.
Nobody should buy Growth Executive without a Growth Review first. A Growth Review takes ninety minutes and costs nothing. We look at where your AI practice is constrained, and what removing that constraint is worth. Then we tell you honestly whether Growth Executive is the right next step.
Win the business case before you win the build.