Growth Review
A Growth Review finds where your AI practice is actually constrained. It also shows what removing that constraint is worth. You get an honest answer on whether we are the right people to help. Sometimes the honest answer is no.
One conversation, with no series of discovery calls
No proposal at the end unless you ask for one
The owner, plus the leaders who carry the revenue number
The person in the room has run a P&L
A structured look at your AI practice, by someone who has run a P&L.
The Growth Review is ninety minutes on your business. The people who decide what your business does next take part. There is no sales pitch.
We learn how your business works
We ask what you sell now and who buys it. We look at where your technical practice is genuinely strong. We also find where the commercial conversation is happening without you.
We name the constraint
We identify which of the two capabilities is missing. We show how late you arrive in your customers’ buying decisions. We also estimate what that costs you in deal size, margin and competitive position.
We put a value on removing the constraint
We estimate what removing the constraint could be worth over the next two years. We also agree the two or three changes to make first.
Four things, whether or not you ever buy anything.
- The constraint, named. You learn where your AI practice is actually constrained. The explanation is plain enough to repeat to your co-founder.
- What removing the constraint is worth. You get a defensible estimate of the change in revenue and deal size. The assumptions are visible, so you can challenge them.
- The first two or three changes. You get the changes we would make first if we ran your business. They come in order, with reasons.
- An honest answer on working with us. We tell you whether Growth Executive is the right next step for your business.
None of this depends on you buying anything. Sometimes the useful outcome is that you make the changes yourself. That is a good outcome, and we will say so.
Review. Build. Apply.
The Growth Review is the first of three stages. Each stage removes a different risk. Most owners stop after the Growth Review, and that is a good outcome.
Growth Review
Where is our AI practice actually constrained?
AI Business Consulting, delivered with you
How do we lead the business conversation at a customer now, before we are ready?
We will tell you if we are not the right people to help.
Why the Growth Review costs nothing. It is our only reliable way to tell whether an MSP should work with us. If you should not buy, we find out in ninety minutes. You do not find out four months into a paid engagement. That is better for you, and even better for us.
We use the Growth Review to check whether we are a good fit for each other. We do not use it to collect leads. There is no series of follow-up emails, and nobody will chase you. You get no proposal unless you ask for one.
Who the Growth Review is for, and who it is not for.
Being clear now saves us both ninety minutes.
When a Growth Review suits your business
You are a Microsoft MSP with a turnover between £2m and £100m. Your technical delivery is genuinely good. Your customers are starting to talk about AI. Those conversations happen with executives above the IT team you know. You can bring your leadership team. You also have a clear plan for the business, such as growth, investment, succession or exit.
The ninety minutes are likely to be worth your time.
You are looking for something else
You want lead generation, appointment setting or an outsourced sales function. You want someone to do your selling for you. You want us to implement, configure or deploy technology. Or you would attend alone. You have no plan to involve the leaders who carry the revenue number.
You can still book. At the end of the call, we will tell you we cannot help.
Who runs your Growth Review.
Most growth advisers study growth. We have run businesses and grown them.
We have spent twenty-five years at GM and CxO level. We held P&L accountability throughout. Those roles were at Vodafone, O2 / Telefónica, Symantec / Norton, Staples Europe, Equifax and Helvar. In total, we were directly accountable for £24bn of revenue. We delivered £1.1bn of additional annual revenue.
We have also worked inside many UK MSPs.
We worked at Principle Networks from 2023 to 2025. With the leadership team, we put their commercial growth system in place. Turnover grew from £2.9m to £7.9m, and EBITDA reached £1m, a year ahead of plan. A Growth Review looks at the same commercial capability.
Pick a time for your Growth Review.
The Growth Review lasts ninety minutes, by video or in person. Bring the people in your leadership team who carry the revenue number.
Ninety minutes, at a time that suits you.
Pick a slot, and you will get a calendar invitation straight away.
- 60 minutes. The Growth Review is a single conversation. You will not be booked into a series of discovery calls.
- No cost. You will not receive a proposal unless you ask for one.
- Bring your team. Include the leaders who carry the revenue number.
- An answer either way. You get a clear answer, even when it is no.
Prefer email? michael.williamson@techgrowthinsights.com
Be in the room when your customer makes the business decision.
A Growth Review takes ninety minutes and costs nothing. We look at where your AI practice is constrained, and what removing that constraint is worth. Then we tell you honestly whether we are the right people to help.
Win the business case before you win the build.