Healthcare Vertical Workshop

Cumulus Vertical Workshop · Thursday 22 April 2027 · virtual, full day

Find the Secure AI revenue in healthcare.

A full-day working session for Ingram Micro Microsoft partners. How private hospitals, clinic groups and care operators make money, where AI could help, who signs the order, and how to reach them. Included with Cumulus Practice and Executive. £500 per MSP for Community members, up to 2 seats.

Microsoft co-op funding. Subject to eligibility, you may be able to claim back up to 100% of the £500. We give you the invoice and the proof-of-execution paperwork the claim needs. Check with Ingram that you qualify before you rely on it.

£500Per MSP, not per person
2Seats included
Full dayVirtual, run once
Up to 200Named UK private hospitals, clinic groups and care operators
Healthcare vertical workshop for Ingram Micro Microsoft partners: a full-day session on how private hospitals, clinic groups and care operators make money, where AI can help, who signs the order and how to reach them. You leave with the workshop slide deck, 200 named UK healthcare target accounts, and tools and templates. It costs 500 pounds per MSP for two seats, and is free for Cumulus Practice and Executive members.
The principle

You sell the same technology to every industry. You cannot sell the same business case to every industry.

The same Microsoft work sells differently to a hospital than to a manufacturer, because their money is made and lost in different places.

A consultant works a ten-hour day and spends six of them with patients. The other four go on typing, chasing, coding and paperwork nobody trained them to do. Meanwhile a slot goes unfilled, and an empty slot is gone forever. Unused clinical capacity cannot be sold later, and almost nobody has costed it.

Down and Across  ·  the Vertical Business Outcomes Consulting Method

Commercial consulting goes deep into one sector. Technology implementation works largely the same way across all of them. Both matter, and they are bought by different people.

Healthcare
Professional services
Legal
Manufacturing
Retail
Logistics
Understand the business
 
 
 
 
 
 
Redesign the work
 
 
 
 
 
 
Build the case
 
 
 
 
 
 
Implement
 
 
 
 
 
 
Run and support
 
 
 
 
 
 
Vertical · deep in one sector
Commercial consulting
Bought by the CEO, COO, CRO, CFO and CIO.
They need measurable business outcomes.
Horizontal · same across every sector
Technology implementation
Bought by the head of IT and the IT team.
They need IT policies and change management.

Secure AI adds a business conversation above the technical one. Neither is better. An MSP needs both, and needs to know which one it is in.

Answers: I already know Microsoft, so why do I need a healthcare workshop? You already sell across the horizontal. This workshop builds the vertical.

This is how Cumulus reads the sector. It comes from our own model and from interviews with people who run these providers. Treat it as a pattern to test on your own customers, not a fact.

The problem

Being brought in after the business decision has already been made.

That decision gets made in a conversation about the customer’s business, not their IT. This workshop is about how to get into that conversation.

Before the decision
We only hear about it when they ask us to quote.
After the build
We built exactly what they asked for, but there was no next conversation.

Whoever leads the commercial conversation writes the requirement everybody else quotes against. A requirement written without you leaves you competing inside somebody else’s decision, often on scope and price rather than business value.

Step 1 · know the sector

Three numbers a healthcare board watches.

Most technical sales conversations do not begin with these. If yours does, you have a much stronger reason to speak with the people who answer for the economics.

Clinical time share

58 to 70%

Clinical hours as a share of a clinician’s working day. The rest goes on typing, chasing and coding.

Five points across 140 consultants is roughly seven whole clinicians of capacity. You hire nobody.

Utilisation

70 to 85%

Slots used as a share of slots available, net of non-attendance. An empty slot is gone forever. It cannot be sold later.

On a list of 24 slots, a 9% did-not-attend rate is two empty slots every clinic. Ask what happens to them.

Income integrity

Coded, billed, paid

Whether the episode delivered is the episode coded, billed and paid. Claims come back rejected for a coding or documentation reason, and each one is income paid for twice.

A 6% rejection rate on £58m of income is £3.5m going round twice.

Which kind of provider are you in front of

Five kinds of provider. One method.

All five sell clinical capacity under a regulator, so one model covers them all. What changes is where the capacity leaks.

The healthcare sector model
Private hospitals
Group or single site, 200 to 2,000 staff
How they lose money
Referrals waiting on referrers. And theatre slots that go unfilled.
Clinic and dental groups
20 to 60 sites, high episode volume
How they lose money
Non-attendance at scale. A three per cent improvement beats any cost line.
Diagnostics and imaging
Scanning and reporting, 100 to 800 staff
How they lose money
The scanners are fine. The reporting radiologists are the constraint.
Care operators
Homes and supported living, 300 to 3,000 staff
How they lose money
Agency covering a fifth of shifts. And an assurance file rebuilt by hand for every inspection.
Occupational health and specialist
Corporate contracts, 50 to 500 staff
How they lose money
Report turnaround written into the service level. A late report is a contract problem.

Which one you are in front of changes the examples, not the method.

Answers: will this cover the providers I actually sell to? The worked example is a private hospital and clinic group, because referral intake is where the queue is longest.

The method

The 4-Step Vertical Business Outcomes System, applied to healthcare.

One method, applied to a different sector each month.

The Four Moves  ·  the 4-Step Vertical Business Outcomes System

Step 1

Know the sector

How these providers make money, the numbers their board watches, and where clinical time and capacity get lost.

Step 2

Open the door

The customers you already have, the firms worth targeting, and how to get a meeting with the person who signs. This is not a cold-calling list.

Step 3

Find the AI opportunity

Where AI could make them more money, free up time, or cut risk. Then how a customer moves through the four steps, starting with a free assessment.

Step 4

Build the case

How the work should run afterwards, what it is worth, and how to prove it if they ask.

Know the sector → open the door → find the AI opportunity → build the case

Answers: what will the day teach me to do? Sector knowledge, then trusted access, then a customer opportunity, then a commercial case.

Step 3 · find the AI opportunity

Where the opportunity sits in a healthcare provider.

Five places to look. They are not equal, and the biggest one is usually not where you start.

Healthcare AI opportunity map
High value · low difficulty
Referral intake
Reading, retyping and checking what arrives. None of it is a clinical decision, and all of it delays the patient.
High value · low difficulty
Letter assembly
Clinic letters and notes built from scratch every time, in the hours a consultant is not with patients.
Medium value · low difficulty
Scheduling and reminders
An empty slot is gone forever. Reminders go out by hand when somebody remembers.
High value · medium difficulty
Assurance evidence
The inspection file rebuilt by hand, usually by the same three senior people, usually at short notice.
High value · high difficulty
Cost per episode
Usually the biggest prize, and usually the one they cannot start. Cost is not captured at episode level, so the comparison cannot be made.

The one worth most is often the one they cannot build yet. Telling them apart is the job.

Answers: where would I actually start? Sizing any of this in a provider’s own numbers is what the Secure AI Business Case & Process Design does, not the workshop.

Who answers for the economics

Who you need in the room at the customer.

These vary by sector. In healthcare they are usually:

Chief Executive

Answers for the plan

And the board relationship. Ask what a point of clinical time share is worth, and let them do the sum.

Finance Director

Answers for income integrity

Knows how many claims come back rejected, and will check your arithmetic before anyone else does.

Medical Director

Answers for clinical time and safety

Decides what is clinical and what is not. Nothing gets near a patient without them.

Caldicott Guardian

Decides what may be seen

This is patient information. They decide what may be seen and where it may be processed — not IT. Ask for them by name in the first meeting.

The alternatives

How MSPs usually get ready for a sector.

All three are sensible. Here is where each one stops being enough.

Read a market report

You get the size of the market and the growth rate.

Where this stops working.
It cannot tell you what one provider loses to empty slots, or whose job that number is.

Send the team on Microsoft training

Your engineers learn the product properly, and usually for free.

Where this stops working.
It teaches the technology. It does not tell you which industry to go after or what to charge.

Use a generic AI deck

You get a list of things AI can do, with examples.

Where this stops working.
A finance director has seen that deck. They want to know what it does to their numbers.

The workshop gives you the part none of them cover. How a healthcare provider makes money, where AI could help, who signs the order, and 200 providers to call.

You will recognise these

Four things these providers say.

If you have sold into healthcare you have heard at least two of them. Each one is clinical time or money, and none of them sounds like an AI problem.

A referral cannot be booked until the referrer sends what is missing.
Consultants spend their week typing instead of seeing patients.
Claims come back rejected and half of them never get resubmitted.
We had a system imposed that added work and nobody asked us first.

Their words beat your list every time. The workshop covers what each one costs, and which of them AI can do something about.

What you take away

What you leave with on the day.

Healthcare commercial map

The five sub-sectors, the three board numbers, and the eight processes that carry the money.

A priced offer

One opportunity packaged into something your team can quote.

Buyer map

Four roles, what each one answers for, and the number each is measured on.

Target accounts

Up to 200 named UK private hospitals, clinic groups and care operators, picked to match the kind of provider the workshop covers. Enough to start booking meetings.

Opening message

What to say first, and what to ask before you propose anything.

The Customer Ascension Ladder

How to move a customer from a first conversation to an implementation, without asking them to commit early.

The Customer Ascension Ladder

Three priced steps, then the build.

The customer only buys the next step if the last one was worth it.

  • 1 Secure AI Opportunity Assessment Free. Find where Secure AI could create value.
  • 2 Secure AI Business Envisioning Workshop £2,500. One day with the leadership team. Find the business needs, rank the Secure AI opportunities, and agree which one moves forward.
  • 3 Secure AI Business Case & Process Design From £15,000. Four to eight weeks. Build the business case, redesign the process and produce the high-level solution design needed to decide on the build.
  • 4 Secure AI Implementation Your price. You complete the detailed technical design, then build, deploy and integrate it, and run it for a monthly fee.

One day does not make you a healthcare consultant. It does let you open the right conversation and work out whether there is a deal in it. If a real opportunity needs deeper work, Cumulus does the commercial side. Your customer stays yours.

Practice and Executive members pay nothing, because this workshop is included. Community members pay £500 per MSP, plus VAT, and that covers two seats.

Eligible partners may be able to use Microsoft co-op funding. Check your eligibility and the claim route with Ingram Micro before you count on the money.

Registration

Book your MSP’s place.

Four short steps. Two seats are included, and you can add the second person later.

Step 1

Your Cumulus membership


Practice and Executive members already have all ten workshops. Community members pay £500 plus VAT per MSP for this one, and that covers two seats.

Step 2

Your MSP


Exactly as it appears in Microsoft Partner Center. Microsoft only accepts a co-op claim where the invoice matches that name.



Your co-op claim needs this. Find it in Partner Center under your account settings, as the Location ID for the address above.


Step 3

Who is coming





We send joining details, your invoice and your target account list to this email.




Step 4

Confirm and book


This goes on the invoice for your 200 target accounts. Not sure yet? Choose “Not decided yet” and tell us before the workshop.

What happens next

1. You pay £500 plus VAT on Stripe, on the next screen. Stripe emails you a receipt. Need four seats? Set the quantity to 2 at checkout.

2. Two business days before the workshop, we email your full invoice for Microsoft co-op, written the way Microsoft asks for it.

3. After the day, you tell us which accounts to target and your list follows within 7 business days.

What happens next

1. Nothing to pay. We confirm your membership with Ingram Micro, then send joining details.

2. After the day, you tell us which accounts to target and your list follows within 7 business days.

Now choose the button that matches your membership.




Ten sectors. One workshop a month. Healthcare is the sixth.

Book Healthcare for £500. Or join Cumulus Practice for £3,500 a year and get all ten workshops plus the complete 5P System. Ten workshops bought separately would cost £5,000.

Win the business case before you win the build.