You’re booked in.
A calendar invitation is on its way to the address you gave us. No cost, no pitch, and an honest answer at the end — including when the answer is that you do not need us.
You will be meeting Michael Williamson. No associates, no account manager. The person who does the work is the person on the call.
CEO, TechGrowth Strategy & Insights
25 years of P&L accountability at GM and CxO level
More about Michael →
Three things, and none of them is a sales sequence.
A calendar invitation
With the joining link. If it has not arrived within a few minutes, check the junk folder before assuming something went wrong.
One short email
A few days ahead, asking two or three questions about your business so the call is spent on your situation rather than on background.
The call itself
A straight look at where you are now, what would make the most difference, and what the right next step is. Or that there is not one yet.
Two things worth doing beforehand.
- Bring whoever decides. If there is a sales lead, an operations lead or a co-founder who would have to act on any of this, they should be on the call. It is worth considerably less with one person.
- Have your numbers to hand. Roughly what came from where last year — managed services, projects, licences, anything AI-related. Approximate is fine. If the call is about a customer opportunity, bring what you know about that customer instead.
Nothing needs preparing beyond that. There is no pre-work, no questionnaire and no deck to read.
We are deciding together whether to work together.
These calls are short on purpose. They exist to reach the right decision quickly, not to talk you into anything. There are only ever four answers, and two of them cost you nothing.
- This is the right level. We tell you what it costs and send you an enrolment link afterwards.
- A different level is the right one. Most MSPs who ask about Executive should start with Practice. We will say so.
- Start free or start small. Cumulus Community costs nothing and a single vertical workshop is £500. Sometimes that is the honest recommendation.
- Not a fit. We will tell you that on the call rather than in month four of something you have paid for.
No payment is taken on the call. If we agree a next step, you get a link afterwards and decide in your own time.
If you want the background first.
Neither of these is required reading. Both will make the call faster.
An AI practice needs two capabilities
Why the commercial half decides who leads the deal, what it costs to arrive after the decision has been made, and exactly where we stop and you start.
Proof
The operator record, a commercial growth system already installed inside a UK MSP, and the research the whole proposition was built from.
Rescheduling is not a problem.
Use the link in the calendar invitation, or email michael.williamson@techgrowthinsights.com directly. You will get a reply from a person, usually within a working day.
See you then.
Bring whoever decides, and whatever numbers you have. We will do the rest.
Win the business case before you win the build.