The Customer AI Revenue Engine
The answer to “we are not consultants.” Executive AI business consulting capability you deploy inside your own customers, without building a standing bench first.
Who owns what.
You lead throughout. Specialists work under your direction, as part of your delivery team. This is the part that matters, so it comes first.
You own the customer
Before, during and after
- No independent relationship is formed, sought or retained.
- If your customer approaches us directly, they are referred back to you — and you are told it happened.
You lead delivery
In every session
- You attend every customer session. The work happens with you in the room, not on your behalf.
- Specialists work to your direction, as part of your team.
You sign the work
Every deliverable
- Everything that reaches the customer carries your name, because you led it.
- Not white-labelling. Your name is on it because it is your engagement.
You win the build
And the revenue
- The engagement ends at implementation readiness.
- The build that follows is your work, quoted by you, delivered by you.
We sell no software, no licences and no implementation. The build is yours.
What this is not.
Not consultants for hire
You are not renting people to send somewhere. You lead every engagement, attend every customer session, and sign every deliverable. Nothing happens at your customer that you are not part of.
And not a route to your customer.
Not implementation
It ends at implementation readiness. We do not build, configure, integrate, secure, deploy or operate technology, and we do not bid for the work that follows. That is the half you already own.
The build is yours, always.
Two things you can describe in a sentence.
And that a customer can buy.
Executive AI Briefing
From £3,000
- Who is in the room. Your customer’s CEO, CFO, COO, CIO and business leaders. One day, together.
- What it produces. Executive alignment, a priority opportunity map, and a decision on whether a programme should proceed at all.
- Why it works as an opener. It is small enough to say yes to, and it puts you in the executive conversation on day one.
AI Accelerator
From £18,000
- What it covers. Executive intent to implementation readiness, in thirty days.
- What it produces. Twelve deliverables, ending in a proof of concept and an implementation pack the build can actually be run from.
- What it sets up. A specified requirement — written with you in the room rather than by somebody else.
Twelve deliverables. Nothing vague.
Planning, not implementation. Each one is a document or artefact your customer receives, with your name on it.
Executive Discovery Report
What the leadership team actually said, and where they disagree.
Current State Assessment
How the work is done now, in the processes that matter.
Process Redesign
What the work should become before technology is applied to it.
Target Operating Model
How the business runs once the change has landed.
Opportunity Prioritisation
Value against feasibility, ordered, with the reasoning shown.
Business Case
What it is worth, in a form that survives a CFO.
Investment Case
What it costs, over what period, against what return.
Executive Roadmap
Sequence and dependencies, at board altitude.
Supporting Evidence Pack
The evidence behind the case, structured clearly.
Solution Blueprint
What the technology must deliver — the requirement you will build to.
Proof of Concept
Designed as executive proof, not a technical demonstration.
Implementation Pack
Everything your delivery team needs to start the build.
Eligibility and any claim remain entirely between you and Microsoft. We help ensure the commercial case and its supporting evidence are structured clearly; we do not advise on eligibility and we do not participate in a claim.
We can teach this because we do it.
Formalus is our specialist client-facing commercial transformation capability. Where a partner needs executive AI business consulting capability inside a live customer engagement before its own is fully built, Formalus supplies it — under your agreement, in your name, with you leading.
Formalus performs commercial transformation work only. It does not sell licences, does not implement, and passes every technology implementation it specifies to the partner.
A firm that teaches a capability it does not practise is a training company. A firm that practises it and cannot teach it is a competitor. This is neither — it is the same capability, available two ways: built into your business, or brought into your engagement while you build it.
Why buying the capacity is the correct order of operations.
Expensive, slow, and idle
Executive commercial capability is expensive to recruit, slow to season, and idle between engagements. Very few MSPs at £2m to £100m can carry it, and the ones who try usually carry it at the wrong seniority.
The cost arrives before the revenue does.
Per engagement, while you build
You take the opportunity now, at full executive credibility, and the cost sits inside the engagement that generated it. Meanwhile your own capability is being built through Growth Executive, and you need this less each quarter.
A fractional cost against a whole opportunity.
This is not a compromise or a stopgap. For most MSPs at this size it is simply the correct order: build the capability, buy the capacity while it builds.
Take the opportunity you would otherwise decline.
Start with a Growth Review. Ninety minutes on where your AI practice is constrained, what removing that constraint is worth, and whether this is the right way to close the gap while your own capability builds.
Win the business case before you win the build.